Joe Fylan, Author at CommerceGurus

Effective eCommerce Sales Promotions To Grow Your Business

Sales promotions are a key part of running an eCommerce store. When done right, they’re highly effective at generating more transactions.

But what are they exactly, and what are some of the most effective types of eCommerce sales promotions?

Well, those are two of the questions we’ll be answering in this article.

If you’d like to grow your business by generating more sales, expanding your customer base, and increasing the amount each customer spends, eCommerce sales promotions can certainly help.

To learn more about eCommerce sales promotions and find out how to start running them at your store, this guide will get you up to speed.

eCommerce Popup Design Best Practices

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Adding popups to your eCommerce store is a proven and effective way to generate more sales, build a mailing list, and increase conversions for many of the other goals you might have.

However, simply enabling popups at your store is unlikely to yield positive results.

Instead, you need a plan for your popups. Considering their design, such as what colors to use, what content to display, and many other factors, is essential if you want popups to benefit your business.

Furthermore, as popups have the potential to annoy and frustrate your audience, poorly implemented popups can have a negative impact on your business.

In short, popups are a powerful tool with proven potential for benefiting your business.

However, they need to be thoughtfully implemented to deliver positive results. As popups can also cause problems, it’s even more important that you deploy them with consideration.

If you’d like to know how to do that, you’ve come to the right place.

In this guide, we cover eCommerce popup design best practices, giving you plenty of actionable tips to get the most from popups at your eCommerce store.

eCommerce Conversion Types (and How to Improve Them)

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While sales is the most important type of conversion for eCommerce store owners to focus on, other types of conversions deserve your attention too.

These other types might not result in sales immediately, but they can move visitors closer to purchasing and becoming customers.

Therefore, it’s worth understanding, tracking, and optimizing these different conversion types. Doing so will help generate more sales and increase the profitability of your business.

Due to that, this article looks at the main types of conversions you should focus on when running an eCommerce store.

Your theme may even include some of these functionalities without you being aware of it!

Why You Should Use Exit Intent Popups on Your eCommerce Store

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If you’re not using exit intent popups at your eCommerce store, then you are almost certainly missing out on sales. These sales can be in the form of preventing cart abandonment and additional upsells to increase your average order value. You can also use exit intent popups to drive a huge increase in other metrics, such as subscribers, followers, and the number of reviews you receive.

Therefore if you’re not using them, exit intents are definitely something you should consider.

But what exactly are exit intent popups, and how do you implement them?

They’re the questions we’ll answer in this article. We also cover the different ways they can be implemented and share some real-life examples of them in use.

How to Better Manage Refunds and Returns on a WooCommerce Store

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Although refunds and returns are part and parcel of running an eCommerce store, they can still be a pain to manage.

However, with the right approach and tools, managing refunds and returns on your WooCommerce store needn’t be the drain on your resources that it could be.

In this guide, we take a look at the issues around returns and refunds in WooCommerce and cover some of the best tools for managing them as efficiently as possible.

If you’re reluctant to offer refunds and returns or you want to but aren’t quite sure how best to manage them, this guide is for you.

10 Best eCommerce Checkout Page Designs to Learn From

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A badly designed eCommerce checkout page could be costing your online store valuable sales and profits.

One sign that you might have a badly designed checkout page is your metrics reporting that shoppers are reaching the checkout only to leave without making a purchase.

While there are many reasons why someone might abandon their cart at the checkout page, poor design is definitely one of them.

As design covers much more than just aesthetics, including user experience, trustworthiness and credibility, ease of use, load times, and accessibility, there’s a lot that can go wrong with the design of your checkout page.

If you’re worried that this part of your store is letting down your business, this guide covering the 10 best eCommerce checkout page designs to learn from will help you determine if your checkout page could be improved, and if so, in what ways.

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