Joe Fylan, Author at CommerceGurus

Interaction to Next Paint (INP) – Core Web Vital Explained

Summary: Interaction to Next Paint (INP) is a new Core Web Vitals metric that will impact Google rankings from March 2024. INP measures how quickly your pages respond to user interactions, such as button clicks, by displaying visual feedback, such as updating the shopping cart icon or changing a product color.

Have you received an email from Google Search Console warning you that your site’s Interaction to Next Paint (INP) could be improved? Or maybe you haven’t, but you’re aware of the discussion around INP and want to know more.

Either way, this article will get you up to speed by explaining what INP is, why it’s important, how you can measure it, and what you can do to improve it.

eCommerce Trust and Credibility: How to Win Customer Confidence

By Joe FylanLeave a comment

Shopping online has become the norm for many, but unless you’re a big brand, customers will still be wary of shopping at your store,

According to some reports, 92% of consumers are concerned about shopping on unfamiliar sites.

Furthermore, a common cause of abandoned carts is a lack of trust in a store and its ability to handle payments securely.

Due to this, you must do all you can to build trust and credibility to win customer confidence.

Thankfully, there are plenty of proven ways to achieve this, including some that are free and quick to implement, as well as others that take a bit more work but can generate even better results.

If you’re ready to build trust and boost credibility at your eCommerce store, read on to find out how.

10 Proven Strategies to Boost eCommerce Conversions and Drive Sales

By Joe FylanLeave a comment

Want to make your eCommerce store more profitable? One way to grow revenue is to increase traffic. But before ramping up your marketing efforts, there’s something else you should focus on, and that’s optimizing your store for more conversions and sales.

Why?

Well, firstly, it will help you get more sales from the traffic you’re getting now.

Secondly, if your store isn’t optimized for order generation, it doesn’t matter how many more people visit you’ll be missing out on sales and leaving money on the table.

So before investing more time and money in marketing, such as SEO and paid ads, it’s well worth improving your store’s ability to turn visitors into customers and ensuring they’re spending as much as possible.

If that sounds appealing, this guide covers 10 ways to improve conversions and generate more sales at your eCommerce store.

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