Maria Pirzada Ansari, Author at CommerceGurus

Trust badges on eCommerce stores – do they work?

Did you know that recent studies show 18% of people don’t trust stores with their credit card information?

Customers often perceive some parts of a page to be secure. For instance, you can customize the design of your eCommerce page and include trust badges to give your pages a more secure look and feel overall. This design format also influences customers’ “gut feeling” about your eCommerce store’s page security. Trust badges can also make the checkout page look visually more secure and reduce cart abandonment on your WooCommerce store.

PixelYourSite Review

By Maria Pirzada Ansari2 Comments

Looking for a way to integrate Facebook Pixel, Google Analytics, or the Pinterest tag into your WordPress site?

Facebook Pixel lets you track important event data such as user page visits, comments, and form submission data to ensure successful Facebook marketing campaigns for your business. It’s basically Google Analytics for Facebook Ads.

However, adding Facebook Pixel (or any other API) to your site involves modifying your site’s code which can be challenging.

This is why it’s best to use a pixel manager plugin for WordPress such as the PixelYourSite plugin.

In this post, we’ll take a closer look at some of the key features of the robust pixel manager. We’ll also show you how easy it is to configure on your WordPress or WooCommerce site.

CheckoutWC Review

By Maria Pirzada Ansari3 Comments

Looking for a way to optimize the checkout flow of your online store? With default WooCommerce, you’re limited in the ways you can speed up your store’s checkout flow and optimize it for conversions. Here are a few reasons why:

The default WooCommerce checkout form has too many fields.
The checkout page structure can be overwhelming at a glance.

This is why it can be a good idea to use a separate checkout plugin such as CheckoutWC to create a customized, better-looking, conversion-optimized checkout experience for your online store.

Outstanding Size Guide Examples in eCommerce

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Processing and handling returns hurt profits. One way to reduce this is to create size guides to better detail your product’s dimensions and display it on your product pages.

Size guides are a great way to keep customers informed when making purchases on your online store. You can expect to see a reduction in return orders as a result of people ordering sizes that fit them. This can help your business save costs and offer a better online shopping experience.

The Importance of Product Filters in eCommerce

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Did you know that only 16% of major eCommerce sites offer their customers a good filtering experience?

Most eCommerce sites lack basic filtering options that make it difficult for site visitors to find what they’re looking for. If you don’t give site visitors solid filtering options to narrow down the product catalog, there is a high chance customers will bounce off your site. It goes without saying, this also negatively affects the user experience on your online store.

With this in mind, we’ll dive deeper into the importance of filters in eCommerce and take a look at some of the best filter implementations from top eCommerce sites and see what each one did right.

Best Cookie Compliance Plugins for Performance

By Maria Pirzada Ansari3 Comments

Looking for a way to make your site fully GDPR and CCPA compliant? Then you’ll need to use a cookie compliance tool.

If you sell products, services, subscriptions, or memberships online, it’s important to make sure your website abides by all privacy laws. One easy way of doing this is by using a WordPress cookie compliance plugin. This way, you can automate cookie scanning on your site and give visitors the option to choose what data they want to share with you.

In this post, we’ll take a look at some of the best cookie compliance plugins that offer full-fledged cookie management features such as auto cookie scanning and auto-blocking of anything not explicitly categorized or defined. We’ll also see how each cookie compliance plugin affects website performance.

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