Simon Tomkins Author Page - Cofounder of CommerceGurus

Shoptimizer 2.5 and CommerceKit 2.0 Revealed – Huge Update!

We’re thrilled to announce the arrival of Shoptimizer 2.5 which includes version 2.0 of our CommerceKit plugin – the all-on-one conversion solution for your WooCommerce store.

This is a major new update and forms a key part of making Shoptimizer the de-facto tool to create a world class eCommerce store with WooCommerce.

This update includes features which ordinarily would require the purchase of multiple plugins, costing hundreds of dollars. Instead, they’re all in this feature-packed update! We’ve wrapped an incredible amount of functionality within Shoptimizer and CommerceKit. We think it’s a game-changer when it comes to WooCommerce.

There are a lot of new features to discuss so let’s get started!

Adding Product Filters to WooCommerce

By Simon Tomkins8 Comments

If you’re selling products with varying features and attributes, displaying product filters is essential. They help customers drill down to find what they’re looking for quicker, which is particularly important on catalogs with a lot of items.

Not being able to filter results restricts the ability of users to browse your store the way they need and will affect conversions.

I’m going to explain how to include product filters to WooCommerce. This will first cover WooCommerce’s default filter widgets but I’ll also show you how to add more sophisticated filter controls, including color swatches, and filters which dynamically update the results set without a page refresh.

Plus, I’ll describe how to include horizontal filters on your catalog which negate the need for a separate sidebar. This can be ideal for certain kinds of stores which prefer having products front and center. As we’ve seen from Baymard’s research on the topic, a horizontal filter can outperform the traditional sidebar layout. This is a relatively new UX pattern but it’s a great choice if you only need to display a small number of filters.

Let’s get started!

Add custom fields to WooCommerce Products using ACF

By Simon Tomkins18 Comments

A pretty common request for WooCommerce sites is the need to include additional field inputs on the single product page and output them on the front-end. I’m going to explain how to do this using the excellent Advanced Custom Fields plugin (free version).

There will be a little bit of coding involved but don’t worry, it’s all very straightforward. And there’s the added satisfaction of knowing you can now extend WooCommerce in a powerful way.

I’ll explain a number of different use-cases with examples for each. I’ll be using our Shoptimizer WooCommerce theme but the code snippets should work for any WooCommerce theme.

Let’s get started!

5 WordPress Multilingual Plugins for your Website

By Simon Tomkins3 Comments

If you find yourself reading this article, you’ve probably been wondering what is the best of the numerous WordPress multilingual plugins out there.

Translating your website is a surprisingly easy way to reach and attract new audiences and scale into new markets by offering additional languages on your site. It might be tempting to keep your website in its original language (most likely English), however you might be interested to learn that only a quarter of Internet users communicate in English.

It’s also unlikely that a non native English speaker will engage with your website because alarmingly 72% of website visitors spend most or all of their time on websites in their own language.

However for WordPress users there isn’t actually a built-in feature – you’ll need to install a WordPress multilingual plugin to achieve a fully translated website.

Luckily there are a number of excellent multilingual plugins to choose from that easily allow you to add multiple languages to your website. In this article we’ll take a look at what you should be looking for when selecting a WordPress multilingual plugin, plus show you five popular plugins, to help you choose the one that best fits your needs.

CommerceKit Plugin Released – A Suite of Conversion Tools

By Simon Tomkins13 Comments

We’re really pleased to announce the release of our CommerceKit plugin. CommerceKit is a suite of eCommerce conversion tools and will form the basis of much of what we do going forward. It is being released in two stages.

Stage one is a WordPress plugin, exclusively for our Shoptimizer WooCommerce theme initially.
Stage two is a separate (paid) SaaS feature-set. The first of these will be an AI powered automated eCommerce reviews engine, built in Laravel.

17 Product Page Best Practices (with examples)

By Simon Tomkins2 Comments

We’ve put together an extensive guide to some of the best product page practices, with examples of each from the biggest eCommerce stores. When designing and planning your online store, most of the early focus is on the homepage. People expect that visitors arrive on the homepage and progress through the site in a linear fashion, clicking on a category as the next step, before browsing through the products within it.

The conversion rate for visitors who browse in this fashion is actually exceptionally low, at between 2 and 2.5%. On the other hand, visitors who land directly onto a product page convert on average at 7%. A huge difference.

An effective product page will within seconds, convey the value of the item and provide a clear call to action to purchase it. It’s the most important page of any eCommerce site, and is one we focused on extensively in our Shoptimizer WooCommerce theme.

Do you want a whopping $50 off Shoptimizer for WooCommerce?