So what does that fancy word mean? Reciprocity is a form of social psychology which refers to responding to a positive action with another positive action – thus rewarding kindness.
Using the power of reciprocity to push sales online

After graduating from Trinity College Dublin, Simon worked with some of the biggest brands in Ireland, designing and improving UX on websites and applications. He has led the design process for many large scale websites and co-ordinated the execution of projects from mockups right through to the final front-end code.
He is interested in modern, functional design with a focus on speed, clean typography and conversions. Lately he has been primarily building sites and mobile-first apps for WordPress, the world’s most popular CMS.
In 2014 Simon co-founded MadeInContext and has since designed and produced a number of best-selling WordPress eCommerce and Business themes under the banner of CommerceGurus and from 2016 CreateandCode.
So what does that fancy word mean? Reciprocity is a form of social psychology which refers to responding to a positive action with another positive action – thus rewarding kindness.
There’s a lot to learn from how Amazon does business and one little feature which is often overlooked is its social sharing feature once you’ve purchased from them.
People like seeing positive social proof that trustworthy individuals or followers have made a purchase from your store.
WooCommerce Grid/List toggle is a fantastic little free plugin by James Koster which allows users to switch between a grid and a list view of products on the archives page.
This little plugin is a personal favorite and a real timesaver. In fact it’s something that could even be built into the WordPress core it’s so useful.
It’s called Enable Media Replace and is a free plugin.
We recommend the excellent YITH WooCommerce Ajax Navigation plugin to allow you to add filters that once selected update your product results without reloading the page.
This is a great feature as it makes your product sets feel snappy and responsive as the results load instantly.