10 Inspiring Blogs from eCommerce Brands

If your eCommerce store doesn’t have a blog, then you’re missing out on search engine traffic, greater audience engagement, and sales.

A regular stream of well-written blog content can be excellent for your store’s SEO, with each blog post giving people another way to find you via search engines.

Readers of your blog might share your content on social media, giving your target audience another way to find you.

Publishing quality content on your blog also turns your store into a helpful resource that your target audience will keep coming back to in order to learn more, whether that’s health tips, recipes, or other educational or entertaining content.

Let’s look at some of the best examples of eCommerce store blogs.

Including links in your blog posts that take readers to the products mentioned, as well as publishing buyer’s guides that help shoppers choose the products that are right for them, helps your blog drive more sales.

If you’ve been neglecting SEO for your eCommerce store, or you’re looking for a way to get more search engine traffic, then adding a blog to your store is highly recommended.

Examples of eCommerce Stores with Effective Blogs

Below are ten examples of eCommerce stores that effectively use blogging to grow their business.

Each piece of content they publish helps with SEO, promotes their products, and helps them connect with their target audience.

Adding useful content to your eCommerce store via a blog can increase traffic and generate more sales.

Cardon – Shop the Routine

Cardon uses its blog to publish self-care tips that make use of the product they sell.

With blog post titles that include “How to Get Rid of Body Acne” and “Post-Workout Skincare Tips,” this content will not only attract traffic from people searching for these topics in Google, but each article includes prominent links to the products mentioned.

The accessible Add to Cart button makes it very easy to add the featured product to the cart, moving the reader one step closer to making a purchase.

Popsmith – Featured Product Sidebar

If you’re selling food-related items, then it’s almost essential that you also use your blog to publish recipes that make use of your products.

This not only helps bring search engine traffic to your store, but it also demonstrates exactly what can be created using your products.

If you’re selling something relatively unique or niche, as Popsmith does, then helping customers visualize how they can use your products is an effective way to win them over.

Miracle – Suggested Products Carousel

Miracle uses their blog to publish helpful buyer’s guides. Again, this type of content is good for SEO. However, it’s also useful for customers already at your store but aren’t sure exactly which of your products they need.

By adding a carousel to your blog posts, which includes products covered in the blog post, visitors can quickly add the item to their cart once they’ve learned enough from the guide.

Failing to make your products easily accessible could see visitors leaving your store empty-handed, going elsewhere to find them.

Long Wknd – Shop the Article

Long Wknd is another brand that uses its blog to publish valuable content to its target audience, often heavily featuring its products in that content.

The end of each blog post features a Shop the Article panel that promotes the included products. While this is a common tactic, Long Wknd presents the products in a very appealing way, including a product image and star ratings to entice customers to take action.

Our Place – Recommended Products

Adding a recipe blog to a homeware store makes perfect sense. However, Our Place does a better job than most by featuring a panel containing products they sell that are needed to successfully attempt the recipe.

At Our Place, the recipes include the product panel at the start and end of the blog posts to ensure visitors don’t miss out on any of the required items.

Aarke – Recommended Products

The required product panels at the Aarke store are particularly well implemented.

They not only include the main product images, but shoppers can also use the hover-activated carousel to scroll through more photos of the item. The two buttons give shoppers the option of visiting the product page or adding it straight to their cart.

Ned – Recommended Products

As Ned sells supplements, adding a health-related blog to their eCommerce store is an obvious approach.

However, unlike many eCommerce store blogs, they do an excellent job of highlighting the products mentioned in the articles. As the products are displayed in various places around the article, visitors can easily add them to their cart, no matter where they are on the page.

Each blog post also features a photo of the writer along with their name and role at the company. This helps to personalize the content and enhance its credibility.

Purely Elizabeth – Recommended Products

The Purely Elizabeth blog publishes recipes featuring the products they sell.

Thanks to this, their blog contributes to their SEO efforts while also helping customers to get more enjoyment out of the items they buy.

To ensure that as many readers as possible check out their products, the Purely Elizabeth blog posts include well-designed product displays, complete with Add to Cart calls to action.

Sous Chef – Shop the Recipe

If you’ve ever started reading an online recipe and then realized it contains too many ingredients you don’t have, you’ll appreciate the Sous Chef blog.

Each recipe they publish highlights the ingredients they sell. The items are all nicely displayed in the sidebar, and to make life easier for shoppers and increase average order value at their store, visitors can click one button to add all the items to their basket.

Copper Cow Coffee – Related Products

The Copper Cow Coffee blog features a blend of recipes, advice, and general news related to their brand.

This mix of content should attract new visitors via search engines and help other store visitors find the right products and get the most out of the items they buy.

The recommended products widget makes it easy for customers to buy the items featured, while the social buttons on each blog post give the content a chance to generate more traffic from being shared.

Tips For Adding Blog Content To Your eCommerce Store

If you’re using WooCommerce or another WordPress eCommerce solution, then you already have access to the functionality needed to add a blog to your store.

When it comes to creating content, getting started is easier than you might think, thanks to modern AI or LLM tools like ChatGPT or Claude.

Although you don’t want to publish content created entirely by AI, you can use these tools to get inspiration.

If you’re unsure where to begin, start by asking AI questions about the type of content that would appeal to people who buy the products you sell.

Once you start creating blog posts, remember to include highly visible links to relevant products at your store in each article.

One easy way to do this is to use a theme that includes the necessary functionality. Shoptimizer is one option. It’s a great WooCommerce theme for adding blog posts with upsells to your store, thanks to the ability to embed specific products in a post using shortcodes.

To add the products, simply identify the IDs of the products you want to include. Then, add those product IDs to the relevant shortcode.

Those products will then be displayed in a nice format for your readers to click on.

Many eCommerce blogs fail to include these types of links in their blog posts, decreasing the chance that a reader will go on to become a customer.

Now that you know why you should add a blog to your eCommerce store and how to make that content work for your business, it’s time to start planning and writing blog posts.