CommerceGurus Blog - eCommerce news, app reviews, tips and tutorials

The Ultimate Guide to eCommerce Accessibility

Creating an accessible eCommerce store isn’t just about compliance—it’s about inclusivity and a better user experience for all.

Millions of people rely on accessible design to navigate and shop online, and businesses that prioritize accessibility can benefit from increased customer reach, improved SEO, and legal protection.

No matter where your site is based or where your customers are located, it’s never been more important to ensure that your store is accessible. With regulations coming into effect and being enforced worldwide, including the ADA in the US and the EAA in Europe, failing to embrace accessibility is becoming increasingly risky.

To help you get up to speed, this guide covers everything you need to know, from essential best practices to tools and techniques that ensure your store is usable for everyone.

Whether you’re just starting out or looking to enhance your accessibility efforts, this guide will help you build a more inclusive and successful online store.

12 Must-Have Features of Top Performing Product Pages

By Joe FylanLeave a comment

Your eCommerce store’s product pages can either drive sales or push potential customers away. To be effective, they need more than just an appealing design—they must include key elements that engage visitors and convert them into buyers.

In this article, we’ll explore 12 essential features of high-performing product pages to help you optimize this crucial part of your store.

Covering user experience, accessibility, design, and trust, these insights will reveal what your product pages might be missing. Keep reading to find out how to boost your conversions.

Increase eCommerce Conversions with Shoppable Videos

By Joe FylanLeave a comment

It’s clear that adding customer UGC (user generated content) videos to your eCommerce product pages increases sales. However, there’s another way to use video that’s quickly gaining momentum and boosting the conversions of eCommerce stores: shoppable video.

These shoppable videos do an excellent job of showcasing products in a format that really resonates with customers. They also make it very easy for customers to purchase the promoted items.

Shoppable video is a relatively new or at least underused approach to marketing products. This means getting on board now gives you a good way to reap the rewards of being an early adopter and standing out from the competition.

So, if you’re looking for a new way to improve conversions at your eCommerce store and generate more sales, shoppable video could be just what you need.

In this article, we cover exactly what shoppable videos are. We also share some examples of eCommerce stores that are using them effectively so you can determine if they’re right for you and, if so, give you some inspiration for your business.

How the European Accessibility Act will Transform eCommerce

By Joe FylanLeave a comment

The European Accessibility Act (EAA) becomes law in June 2025, and it will have a big impact on eCommerce stores that wish to trade in the EU, wherever they’re based.

So, if you’re doing business in the EU, it’s time to get up to speed with this act.

As we’ve seen in the US, thousands of lawsuits have been filed against eCommerce businesses that failed to comply with similar regulations that were introduced in 2023.

Therefore, it’s not unreasonable to expect the same to happen after the EAA comes into force.

However, as we’ll see in this article, complying with the EAA isn’t only about avoiding fines. Doing so also makes good business sense. Accessible sites perform better than non-accessible ones across a range of important metrics.

Making an effort to improve accessibility at your store gives you a chance to stand out from slower-to-act businesses, giving you a competitive advantage over them.

Therefore, it’s worth seeing making your site compliant as an opportunity to grow your business rather than simply a way to avoid punishment from the authorities.

It’s worth pointing out that the EAA has limited exemptions regarding compliance. One is that micro-enterprises with a small number of employees (less than 10) and an annual turnover below €2 million do not need to comply with the EAA.

As we’ll see, there are benefits to making your site accessible by complying with the EAA that go beyond avoiding fines.

10 Inspiring Blogs from eCommerce Brands

By Joe FylanLeave a comment

If your eCommerce store doesn’t have a blog, then you’re missing out on search engine traffic, greater audience engagement, and sales.

A regular stream of well-written blog content can be excellent for your store’s SEO, with each blog post giving people another way to find you via search engines.

Readers of your blog might share your content on social media, giving your target audience another way to find you.

Publishing quality content on your blog also turns your store into a helpful resource that your target audience will keep coming back to in order to learn more, whether that’s health tips, recipes, or other educational or entertaining content.

Let’s look at some of the best examples of eCommerce store blogs.