CommerceGurus Blog - eCommerce news, app reviews, tips and tutorials

How to Find and Fix Rich Snippet Errors

Rich snippets are aesthetically-pleasing and richer search results that display extra data along with the title, description, and URL in SERPs. This additional information is taken from structured data included in a page’s HTML.

Now, you might be wondering why it’s important to have rich snippets for your website or online store.

Put simply, rich snippets help you improve your click-through rate by increasing visibility in SERPs. In other words, they make your search results stand out among other results on the same page.

In addition, rich snippets help you establish trust with site visitors and give them a “sneak preview” of what they can expect to get before they actually land on your website.

Why Do I Need a Review System?

By Maria Pirzada AnsariLeave a comment

Online reviews have transformed the way customers make purchasing decisions. It’s why online marketplaces (like Amazon) and eCommerce sites have incorporated review systems into their customer experience strategy.

The majority of consumers actively look for product reviews when browsing products and services online. As an online business owner, an online review system can help you build trust with your target audience, increase transparency, and create value for consumers.

Great Examples of Word of Mouth Marketing

By Maria Pirzada Ansari1 Comment

Word of mouth marketing is when a consumer’s interest is reflected in their everyday dialogue. It’s a low-cost (sometimes even free) and effective marketing method.

Many businesses consider word of mouth marketing the most valuable form of marketing because it enables you to spread good reviews about your product or service to a large audience, boosting brand awareness and loyalty.

Word of mouth marketing has been successfully used by many companies to get their customers to promote their brand by talking about experiences that they’d like to share with their friends and families.

Netflix, for example, used word of mouth marketing to make binge-watching popular with its organic tagline Netflix and chill. The company promoted it on social media which became a huge success.

In this article, we’ll take a closer look at how businesses have used word of mouth marketing to connect with their target audience and boost sales. Along the way, we’ll share actionable tips that you can use to engage customers with your brand.

Negative Reviews – Why a Bad Review Is Actually Good

By Maria Pirzada AnsariLeave a comment

If you ask for customer reviews for your products or services, you’re likely to get some negative reviews along with positive ones.

Here’s the deal: getting negative reviews is part of selling products or running a business.

Not everyone will be 100% satisfied with your product or service which isn’t necessarily a bad thing. In fact, a few bad reviews can actually be useful for your business. For starters, negative reviews give you an opportunity to interact with your customers and collect valuable feedback that can help you improve your products or services.

So, negative reviews are better than no reviews.

In this article, we’ll dig deeper into why negative reviews are valuable and how they can help you improve customer relations. We’ll also share some actionable tips on how you can turn them to your advantage.

Creating an Online Food Ordering System in WooCommerce

By Maria Pirzada Ansari3 Comments

If you work with cafes, food trucks or restaurants, they might want to expand to offer take away and delivery-only options. Many such businesses have implemented a food ordering system that allows patrons to place orders using a web browser.

Setting up a food ordering system and offering food deliveries is becoming essential for all sorts of restaurants and eateries, including dine-in restaurants.

In this article, we’ll show you how you can create your own bespoke food ordering website using WooCommerce and a specialist plugin in a few simple steps.

Let’s put everything into context before we begin.

How Product Reviews Increase Conversions

By Maria Pirzada AnsariLeave a comment

As an online store owner, if you’re not actively collecting product reviews, you’re most certainly missing out on sales. This is because seeing product reviews left by real customers builds trust with your brand and increases your store’s overall conversion rate.

Here’s why:

eCommerce product reviews persuade people to make a purchasing decision and are essential for building trust and increasing transparency. Not to mention, publishing product reviews from customers on product pages can help boost SEO.

In fact, according to the 2019 Consumer Research Report published by Salsify, 30% of respondents reported that they’re interested in relevant product reviews left by people like them. And, on average across the age groups surveyed, shoppers said that they expect to see an average of 112 reviews before buying.

In this article, we’ll take a closer look at why customer reviews are priceless and how product reviews increase conversions in your online store. We’ll do this by explaining why product reviews are important, how buyers consume product reviews, and what makes up a good user-generated product review.