CommerceGurus Blog - eCommerce news, app reviews, tips and tutorials

17 Product Page Best Practices (with examples)

We’ve put together an extensive guide to some of the best product page practices, with examples of each from the biggest eCommerce stores. When designing and planning your online store, most of the early focus is on the homepage. People expect that visitors arrive on the homepage and progress through the site in a linear fashion, clicking on a category as the next step, before browsing through the products within it.

The conversion rate for visitors who browse in this fashion is actually exceptionally low, at between 2 and 2.5%. On the other hand, visitors who land directly onto a product page convert on average at 7%. A huge difference.

An effective product page will within seconds, convey the value of the item and provide a clear call to action to purchase it. It’s the most important page of any eCommerce site, and is one we focused on extensively in our Shoptimizer WooCommerce theme.

WooCommerce Subscriptions Tutorial: Create Your First Subscription Product

By Colin Newcomer1 Comment

Getting someone to buy something from you one time is nice. Getting someone to buy something from you every single month automatically? Now that’s fantastic — after all, automatic recurring revenue is the eighth wonder of the world.

With WooCommerce and WooCommerce Subscriptions, you can easily create your own subscription-powered store using WordPress. What’s more, you can sell all kinds of products:

Physical products — like a monthly subscription box where you deliver a new product (or products) each month.
Digital products – like ongoing access to your library of stock photos.
Services – like a monthly coaching fee that you charge clients.

In this post, we’re not going to tell you what to sell or who to sell it to. But we are going to show you exactly how to sell recurring subscriptions using WooCommerce.

WooCommerce Gift Card Tutorial: How to Sell Gift Cards at Your Store

By Colin Newcomer3 Comments

With the holidays in full swing, you might be looking for a way to start selling WooCommerce gift cards at your store.

Gift cards are a win-win – not only does it make it easy for gift-givers to check off their shopping lists, it also lets you lock in sales at your store.

Unfortunately, WooCommerce doesn’t come with a built-in gift card feature. But we’re going to show you how to fix that using a WooCommerce gift card plugin.

WooCommerce Hooks: Introduction, Tutorial, and Real-Life Examples

By Colin Newcomer1 Comment

If you want to customize how your WooCommerce store looks and/or functions, understanding WooCommerce hooks is going to make your life a whole lot easier. We’ve included two videos at the end which allow you to follow along step-by-step.

Hooks make it easy to insert content or change behavior at specific parts on your store, like the checkout page, shopping cart page, etc. What’s so great about WooCommerce hooks is that they let you do this without needing to edit any of the underlying theme template files.

23 Ways to Prepare Your Online Store for Holiday Sales

By Simon Tomkins1 Comment

What would you do if you only had 30 days to prepare your online store for the holiday sales? What type of optimizations can you make to your WooCommerce store with such a limited amount of time to prepare?

If you are an online store owner who is starting out for the first time, finding what to optimize in such a short time is often difficult. That’s why we have decided to help.

Black Friday and Cyber Monday (BFCM) are all about getting the most sales in the minimum time. To achieve that goal, you must have a clear strategy and an optimized website to reap the desired profits.

In this post we’ll learn how to prepare your online store for the holiday season sales in a short span of time. We have 23 ways to get ready, almost one for each day.

Let’s get started!

WooCommerce Images – the ultimate guide for your site

By Simon Tomkins14 Comments

High quality product images are a crucial factor in driving visitor engagement to your WooCommerce store. After looking at the best WooCommerce examples, excellent photography was a common feature. In this guide I’ll be showing you how to create great images within WooCommerce (no blurry ones) which are also optimized for speed. You’ll be able to apply these techniques, whatever the WooCommerce theme you’re using.

These performance benefits are a hugely important aspect of this. According to the HTTP Archive in 2019, images make up an average 21% of a total page’s weight. Having a fast WooCommerce site is crucial and you can see from the chart below what a big part images and video play in this.