CommerceGurus Blog - eCommerce news, app reviews, tips and tutorials

5 proven conversion rate tips to boost your eCommerce store sales

When it comes to conversion research we’re big fans of the Baymard Institute Research website. It is a web usability research center which conducts detailed studies on nearly every feature of major eCommerce websites. These conversion rate tips, based on extensive research, could make a huge difference to the turnover of your store. It is academic in nature but practical in how it presents solutions to common UX problems.

When planning our Shoptimizer theme we quickly realized that nearly no WooCommerce theme on the market has actually studied these usability reports in order to make the default experience easier and more likely to convert their visitors into customers.

Do image sliders actually work on eCommerce sites?

By Simon TomkinsLeave a comment

Sliders or carousels used to be ubiquitous on the web, especially on eCommerce websites. In 2015 Baymard reported that 52% of stores used one on their homepage. In recent years however we’ve seen a shift away from sliders, and for good reasons. Let’s investigate why.

From Visits to Journeys: How to Drive Visitors Back to Your Store

By Colm TroyLeave a comment

Most brick & mortar business owners will tell you that once a customer enters their shop, they’re very likely to purchase during their first visit. Studies confirm this opinion with offline observed conversion rates between 12 and 40%.

And there’s a reason for that: going to an offline shop takes effort. You have to physically go there, brave the weather, find a parking spot, etc. So once you’re there, you’re likely to buy.

WooCommerce Quickbooks Online Integration – How to Guide

By Colm Troy3 Comments

Today we take a look at the best WooCommerce QuickBooks Online integration options. QuickBooks is the undisputed leader of the US accounting software market.

The Best Shopify Apps to rapidly grow your online business in 2020 and beyond

By Colm Troy2 Comments

Today we’re going to dive into what I consider to be The Best Shopify Apps you should install to rapidly grow your business in 2019 and beyond.

Best WooCommerce CRM Platforms to transform your eCommerce business

By Colm Troy5 Comments

Finding the Best WooCommerce CRM platform for your business isn’t easy. Once you achieve any kind of momentum with your online store you’ll quickly discover that while WooCommerce is a great platform to manage your products and orders, it is still severely lacking when it comes to managing customers.

If you’ve gotten to a point with your online business that you’re finding it difficult to stay on top of customer support it hopefully means that you’ve nailed the hardest part of building an eCommerce business – finding customers and making sales! So in a way this is a good problem to have 🙂 That said you don’t want to kill your business growth and future potential by developing a reputation for poor customer service. Putting in place tried and tested processes for customer management is critical to scaling a highly successful eCommerce business. A key aspect of your customer management operations will be finding the right Customer Relationship Management (CRM) platform for WooCommerce.