Analytics are the lifeblood of an eCommerce business. If you’re not using Analytics you’re doing it wrong. Google Analytics is the powerhouse of the online analytics world and is your best bet for putting in place a seriously impressive analytics strategy with WooCommerce.
WooCommerce 2.2, or the Prowling Pangolin release as it’s also known as, was officially released today. We’ve been busy putting 2.2 through the ringer the last couple of weeks as release candidates were being pushed out by the core team. We’re glad to report that our first WooCommerce theme Captiva is 100% compatible with WooCommerce 2.2!
It’s one of the oldest tricks in the business book – creating scarcity. When faced with impending scarcity, many customers will try and beat the countdown and buy. It might be just what is required to convert a hesitant customer into a sale – the notion that the deal will not be available at that price for long.
Twitter, Facebook and Google have historically relied very heavily on Advertising as their main source of revenue. Twitter are the laggard when it comes to executing a successful monetization strategy. The platform has struggled thus far to leverage it’s large user base with ways of making money that don’t compromise it’s core values. The recent soundings suggesting that the Twitter timeline will ditch it’s chronological feed to a “social signals” based algorithm has hard core tweeters up in arms.
The Product Add-ons plugin is a bit of a swiss army knife plugin for WooCommerce and is one of my favourite WooCommerce add-ons. It’s also one of the best selling WooCommerce plugins that WooThemes sell.
