While browsing Reddit yesterday I came across a wonderful thread about someone who started a brand new online store and has managed to turnover in excess of $40,000 in just 3 months.
Curation is a hot topic lately, with numerous brands using celebrities to hand pick their favorite items from a collection. One of the biggest was the actress Jessica Alba and the extraordinary $1 billion valuation placed on her natural baby products ‘Honest Company’, a large part due to her own reviews of the items.
So what does that fancy word mean? Reciprocity is a form of social psychology which refers to responding to a positive action with another positive action – thus rewarding kindness.
There’s a lot to learn from how Amazon does business and one little feature which is often overlooked is its social sharing feature once you’ve purchased from them.
People like seeing positive social proof that trustworthy individuals or followers have made a purchase from your store.
If you’re a small eCommerce operation looking to grow your sales, you must give serious consideration to operating an affiliate program. Think of affiliates as your own private army of sales people who have the potential to send you thousands of new customers much faster than you can. Good affiliates are just like good salespeople. That’s because they are salespeople. A lot of us suck at sales, copyrighting and marketing in general. Good affiliates have mastered the dark arts of convincing customers to part with their cash online.
On some sites abandoned orders exceed 95% of all order sessions! Newcomers to eCommerce may recoil in horror at the thoughts of such high rates of order abandonment. But abandoned orders are not the exception in eCommerce. They are the norm. Successful eCommerce websites with huge amounts of traffic have a lot of “footfall” or “screenfall” passing by with no or little or order intent. But that’s not to say that we should just sit idly by and watch all those orders disappear into a black hole. No, we’ll fight for them!
