There’s a lot to learn from how Amazon does business and one little feature which is often overlooked is its social sharing feature once you’ve purchased from them.
People like seeing positive social proof that trustworthy individuals or followers have made a purchase from your store.
If you’re a small eCommerce operation looking to grow your sales, you must give serious consideration to operating an affiliate program. Think of affiliates as your own private army of sales people who have the potential to send you thousands of new customers much faster than you can. Good affiliates are just like good salespeople. That’s because they are salespeople. A lot of us suck at sales, copyrighting and marketing in general. Good affiliates have mastered the dark arts of convincing customers to part with their cash online.
On some sites abandoned orders exceed 95% of all order sessions! Newcomers to eCommerce may recoil in horror at the thoughts of such high rates of order abandonment. But abandoned orders are not the exception in eCommerce. They are the norm. Successful eCommerce websites with huge amounts of traffic have a lot of “footfall” or “screenfall” passing by with no or little or order intent. But that’s not to say that we should just sit idly by and watch all those orders disappear into a black hole. No, we’ll fight for them!
At this point I think everyone knows just how critical a strong social media presence is to the success of any eCommerce website. What I think a lot of people struggle with is how to provide tangible rewards to your customers who take positive actions to share your products via social networks.
WooCommerce Grid/List toggle is a fantastic little free plugin by James Koster which allows users to switch between a grid and a list view of products on the archives page.
Managing delivery and shipping charges is probably the most challenging aspect of getting started with an eCommerce website. Thankfully there are some great plugins to extend WooCommerce shipping options to cater for just about any business requirements.
Let’s face it – configuring delivery and shipping charges on an eCommerce website is a pain. It’s also one of the most overlooked aspects of setting up an eCommerce operation that many people new to eCommerce have no idea how to manage. A clients shipping strategy is always very close to the top of my list of questions when we start any new eCommerce project.
