CommerceGurus Blog - eCommerce news, app reviews, tips and tutorials

Interaction to Next Paint (INP) – Core Web Vital Explained

Summary: Interaction to Next Paint (INP) is a new Core Web Vitals metric that will impact Google rankings from March 2024. INP measures how quickly your pages respond to user interactions, such as button clicks, by displaying visual feedback, such as updating the shopping cart icon or changing a product color.

Have you received an email from Google Search Console warning you that your site’s Interaction to Next Paint (INP) could be improved? Or maybe you haven’t, but you’re aware of the discussion around INP and want to know more.

Either way, this article will get you up to speed by explaining what INP is, why it’s important, how you can measure it, and what you can do to improve it.

eCommerce Trust and Credibility: How to Win Customer Confidence

By Joe FylanLeave a comment

Shopping online has become the norm for many, but unless you’re a big brand, customers will still be wary of shopping at your store,

According to some reports, 92% of consumers are concerned about shopping on unfamiliar sites.

Furthermore, a common cause of abandoned carts is a lack of trust in a store and its ability to handle payments securely.

Due to this, you must do all you can to build trust and credibility to win customer confidence.

Thankfully, there are plenty of proven ways to achieve this, including some that are free and quick to implement, as well as others that take a bit more work but can generate even better results.

If you’re ready to build trust and boost credibility at your eCommerce store, read on to find out how.

10 Proven Strategies to Boost eCommerce Conversions and Drive Sales

By Joe FylanLeave a comment

Want to make your eCommerce store more profitable? One way to grow revenue is to increase traffic. But before ramping up your marketing efforts, there’s something else you should focus on, and that’s optimizing your store for more conversions and sales.

Why?

Well, firstly, it will help you get more sales from the traffic you’re getting now.

Secondly, if your store isn’t optimized for order generation, it doesn’t matter how many more people visit you’ll be missing out on sales and leaving money on the table.

So before investing more time and money in marketing, such as SEO and paid ads, it’s well worth improving your store’s ability to turn visitors into customers and ensuring they’re spending as much as possible.

If that sounds appealing, this guide covers 10 ways to improve conversions and generate more sales at your eCommerce store.

Setary Review: Bulk Edit Products in WooCommerce

By Maria Pirzada AnsariLeave a comment

Are you looking for an easy way to manage your online store’s inventory? WooCommerce by default is quite limited when it comes to managing stock inventory and making product updates, especially if you have a lot of products in your store’s catalog.

The standard way to make product changes and view your inventory is by navigating to multiple pages. This can be incredibly time-consuming for store managers that work with large product catalogs. In addition to this, it can be hard to manage product or stock updates for multiple WooCommerce sites at once. You will have to manually open the dashboard for each of your online stores and make changes to products that way. If you sell around a few dozen products in each store, you’ll have to make edits to over a hundred products each time.

This is why it can be so useful to incorporate a dedicated inventory management tool like Setary into your workflow, especially if your online store has thousands of products.

Google Analytics alternatives for eCommerce stores

By Maria Pirzada AnsariLeave a comment

You may have heard Google Analytics is the best solution for tracking eCommerce data. However, there are many other platforms that work great, and in some cases, better than the popular analytics platform.

This is particularly true if you’re serious about privacy. Google Analytics, though incredibly feature-rich, collects personal and personally identifiable information from site users. This includes online identifiers such as IP addresses, visited pages, browser fingerprints, and more.

The good news is that there are some excellent Google Analytics alternatives out there that offer a privacy-focused approach to tracking analytics for eCommerce stores.

Rockerbox Review

By Maria Pirzada AnsariLeave a comment

Are you looking to measure just how effective your marketing campaigns are for your eCommerce store? Wondering just how much revenue you really make from different channels? You need to incorporate marketing attribution into your strategy.

Marketing attribution can help your brand identify the most effective marketing channels and map out the customer’s conversion journey. This is immensely important for business owners that want to minimize ineffective spending on marketing channels that are underperforming and grow the ones that are actually bringing in more conversions.