Hints and Tips on eCommerce, WooCommerce, and selling online

Increase eCommerce Conversions with Shoppable Videos

It’s clear that adding customer UGC (user generated content) videos to your eCommerce product pages increases sales. However, there’s another way to use video that’s quickly gaining momentum and boosting the conversions of eCommerce stores: shoppable video.

These shoppable videos do an excellent job of showcasing products in a format that really resonates with customers. They also make it very easy for customers to purchase the promoted items.

Shoppable video is a relatively new or at least underused approach to marketing products. This means getting on board now gives you a good way to reap the rewards of being an early adopter and standing out from the competition.

So, if you’re looking for a new way to improve conversions at your eCommerce store and generate more sales, shoppable video could be just what you need.

In this article, we cover exactly what shoppable videos are. We also share some examples of eCommerce stores that are using them effectively so you can determine if they’re right for you and, if so, give you some inspiration for your business.

How the European Accessibility Act will Transform eCommerce

By Joe FylanLeave a comment

The European Accessibility Act (EAA) becomes law in June 2025, and it will have a big impact on eCommerce stores that wish to trade in the EU, wherever they’re based.

So, if you’re doing business in the EU, it’s time to get up to speed with this act.

As we’ve seen in the US, thousands of lawsuits have been filed against eCommerce businesses that failed to comply with similar regulations that were introduced in 2023.

Therefore, it’s not unreasonable to expect the same to happen after the EAA comes into force.

However, as we’ll see in this article, complying with the EAA isn’t only about avoiding fines. Doing so also makes good business sense. Accessible sites perform better than non-accessible ones across a range of important metrics.

Making an effort to improve accessibility at your store gives you a chance to stand out from slower-to-act businesses, giving you a competitive advantage over them.

Therefore, it’s worth seeing making your site compliant as an opportunity to grow your business rather than simply a way to avoid punishment from the authorities.

It’s worth pointing out that the EAA has limited exemptions regarding compliance. One is that micro-enterprises with a small number of employees (less than 10) and an annual turnover below €2 million do not need to comply with the EAA.

As we’ll see, there are benefits to making your site accessible by complying with the EAA that go beyond avoiding fines.

12 Inspiring “About Us” Examples From eCommerce Stores

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Nearly every store has an About Us page. However, they’re often overlooked, containing only the most basic information presented in an unexciting way.

If that applies to your store or you haven’t updated your About Us page in a while, this guide will inspire you to turn this important part of your store into an effective piece of content that can help grow your business.

Your About Us page can play a key role in differentiating yourself from the competition — something that’s vital for all eCommerce stores.

Effective eCommerce Sales Promotions To Grow Your Business

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Sales promotions are a key part of running an eCommerce store. When done right, they’re highly effective at generating more transactions.

But what are they exactly, and what are some of the most effective types of eCommerce sales promotions?

Well, those are two of the questions we’ll be answering in this article.

If you’d like to grow your business by generating more sales, expanding your customer base, and increasing the amount each customer spends, eCommerce sales promotions can certainly help.

To learn more about eCommerce sales promotions and find out how to start running them at your store, this guide will get you up to speed.

eCommerce Conversion Types (and How to Improve Them)

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While sales is the most important type of conversion for eCommerce store owners to focus on, other types of conversions deserve your attention too.

These other types might not result in sales immediately, but they can move visitors closer to purchasing and becoming customers.

Therefore, it’s worth understanding, tracking, and optimizing these different conversion types. Doing so will help generate more sales and increase the profitability of your business.

Due to that, this article looks at the main types of conversions you should focus on when running an eCommerce store.

Your theme may even include some of these functionalities without you being aware of it!

How to Better Manage Refunds and Returns on a WooCommerce Store

By Joe FylanLeave a comment

Although refunds and returns are part and parcel of running an eCommerce store, they can still be a pain to manage.

However, with the right approach and tools, managing refunds and returns on your WooCommerce store needn’t be the drain on your resources that it could be.

In this guide, we take a look at the issues around returns and refunds in WooCommerce and cover some of the best tools for managing them as efficiently as possible.

If you’re reluctant to offer refunds and returns or you want to but aren’t quite sure how best to manage them, this guide is for you.