Hints and Tips on eCommerce, WooCommerce, and selling online

12 Inspiring “About Us” Examples From eCommerce Stores

Nearly every store has an About Us page. However, they’re often overlooked, containing only the most basic information presented in an unexciting way.

If that applies to your store or you haven’t updated your About Us page in a while, this guide will inspire you to turn this important part of your store into an effective piece of content that can help grow your business.

Your About Us page can play a key role in differentiating yourself from the competition — something that’s vital for all eCommerce stores.

Effective eCommerce Sales Promotions To Grow Your Business

By Joe FylanLeave a comment

Sales promotions are a key part of running an eCommerce store. When done right, they’re highly effective at generating more transactions.

But what are they exactly, and what are some of the most effective types of eCommerce sales promotions?

Well, those are two of the questions we’ll be answering in this article.

If you’d like to grow your business by generating more sales, expanding your customer base, and increasing the amount each customer spends, eCommerce sales promotions can certainly help.

To learn more about eCommerce sales promotions and find out how to start running them at your store, this guide will get you up to speed.

eCommerce Conversion Types (and How to Improve Them)

By Joe FylanLeave a comment

While sales is the most important type of conversion for eCommerce store owners to focus on, other types of conversions deserve your attention too.

These other types might not result in sales immediately, but they can move visitors closer to purchasing and becoming customers.

Therefore, it’s worth understanding, tracking, and optimizing these different conversion types. Doing so will help generate more sales and increase the profitability of your business.

Due to that, this article looks at the main types of conversions you should focus on when running an eCommerce store.

Your theme may even include some of these functionalities without you being aware of it!

How to Better Manage Refunds and Returns on a WooCommerce Store

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Although refunds and returns are part and parcel of running an eCommerce store, they can still be a pain to manage.

However, with the right approach and tools, managing refunds and returns on your WooCommerce store needn’t be the drain on your resources that it could be.

In this guide, we take a look at the issues around returns and refunds in WooCommerce and cover some of the best tools for managing them as efficiently as possible.

If you’re reluctant to offer refunds and returns or you want to but aren’t quite sure how best to manage them, this guide is for you.

10 Best eCommerce Checkout Page Designs to Learn From

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A badly designed eCommerce checkout page could be costing your online store valuable sales and profits.

One sign that you might have a badly designed checkout page is your metrics reporting that shoppers are reaching the checkout only to leave without making a purchase.

While there are many reasons why someone might abandon their cart at the checkout page, poor design is definitely one of them.

As design covers much more than just aesthetics, including user experience, trustworthiness and credibility, ease of use, load times, and accessibility, there’s a lot that can go wrong with the design of your checkout page.

If you’re worried that this part of your store is letting down your business, this guide covering the 10 best eCommerce checkout page designs to learn from will help you determine if your checkout page could be improved, and if so, in what ways.

ADA Lawsuits Targeting eCommerce Store Websites

By Joe FylanLeave a comment

Americans with Disabilities Act (ADA) lawsuits are on the rise. Each year the number filed against eCommerce stores increases, with the latest data from 2023 showing no signs of slowing down. Due to this, more and more website owners are facing court cases and potentially heavy fines.

Therefore, if you own an eCommerce store, you need to be aware of the ADA, how it could affect your site, and what the implications of that could be.