Hints and Tips on eCommerce, WooCommerce, and selling online

9 Examples of the Best Post-Purchase eCommerce Emails

Once you’ve secured an order from a new customer, the start of your relationship has only just begun.

Rather than settling for one-time customers, you should see the initial transaction as a chance to nurture a long-term relationship that leads to repeat purchases.

One way to do this is to get to grips with post-purchase eCommerce emails.

These emails are an excellent way to stay in touch with your customers, form a connection, and generate more sales, and there are many different types of post-purchase eCommerce emails you can send.

Some are essential, such as order confirmations, while others, like the customer-appreciation and year-in-review emails, are more optional.

However, as you’re about to see from these nine examples of post-purchase eCommerce emails, there are many ways to reach out to your customers after they’ve placed an order. Each one has its own benefits, whether that’s for you or the customer.

What they all have in common, though, is that they can help you to provide better customer services and generate repeat orders — something all eCommerce store owners should be aiming for.

Interaction to Next Paint (INP) – Core Web Vital Explained

By Joe FylanLeave a comment

Summary: Interaction to Next Paint (INP) is a new Core Web Vitals metric that will impact Google rankings from March 2024. INP measures how quickly your pages respond to user interactions, such as button clicks, by displaying visual feedback, such as updating the shopping cart icon or changing a product color.

Have you received an email from Google Search Console warning you that your site’s Interaction to Next Paint (INP) could be improved? Or maybe you haven’t, but you’re aware of the discussion around INP and want to know more.

Either way, this article will get you up to speed by explaining what INP is, why it’s important, how you can measure it, and what you can do to improve it.

eCommerce Trust and Credibility: How to Win Customer Confidence

By Joe FylanLeave a comment

Shopping online has become the norm for many, but unless you’re a big brand, customers will still be wary of shopping at your store,

According to some reports, 92% of consumers are concerned about shopping on unfamiliar sites.

Furthermore, a common cause of abandoned carts is a lack of trust in a store and its ability to handle payments securely.

Due to this, you must do all you can to build trust and credibility to win customer confidence.

Thankfully, there are plenty of proven ways to achieve this, including some that are free and quick to implement, as well as others that take a bit more work but can generate even better results.

If you’re ready to build trust and boost credibility at your eCommerce store, read on to find out how.

10 Proven Strategies to Boost eCommerce Conversions and Drive Sales

By Joe FylanLeave a comment

Want to make your eCommerce store more profitable? One way to grow revenue is to increase traffic. But before ramping up your marketing efforts, there’s something else you should focus on, and that’s optimizing your store for more conversions and sales.

Why?

Well, firstly, it will help you get more sales from the traffic you’re getting now.

Secondly, if your store isn’t optimized for order generation, it doesn’t matter how many more people visit you’ll be missing out on sales and leaving money on the table.

So before investing more time and money in marketing, such as SEO and paid ads, it’s well worth improving your store’s ability to turn visitors into customers and ensuring they’re spending as much as possible.

If that sounds appealing, this guide covers 10 ways to improve conversions and generate more sales at your eCommerce store.

26 Quick Ways to Improve your Store (With Examples)

By Simon TomkinsLeave a comment

Managing an online store is like spinning plates. While the first iteration of your site might have been state of the art, if you don’t keep your eye on the ball, it doesn’t take long for the market to move on and for your eCommerce site to get left behind.

More to the point, if you have been left behind, bringing your online site, and all of its sales channels, up to standard, can seem like a mammoth task… but it doesn’t have to be.

So, in the spirit of keeping your site on its A-game, here are 26 eCommerce store updates that you and your support team can implement quickly, courtesy of the CommerceGurus team.

Be sure also to check out 17 Product Page Best Practices (with examples) for tips on improving your PDPs more specifically.

5 proven conversion rate tips to boost your eCommerce store sales

By Simon Tomkins1 Comment

When it comes to conversion research we’re big fans of the Baymard Institute Research website. It is a web usability research center which conducts detailed studies on nearly every feature of major eCommerce websites. These conversion rate tips, based on extensive research, could make a huge difference to the turnover of your store. It is academic in nature but practical in how it presents solutions to common UX problems.

When planning our Shoptimizer theme we quickly realized that nearly no WooCommerce theme on the market has actually studied these usability reports in order to make the default experience easier and more likely to convert their visitors into customers.