Marketing in eCommerce - articles from CommerceGurus

Top 15 Sales Goals for a New eCommerce Business

If you’re yet to establish your eCommerce store as a force in the market, generating your first sale(s) can seem like climbing a mountain. However, as the old adage states, “The journey of 1000 miles begins with 1 step.” and so the best thing store owners can do, is to focus on the small sales goals in order to build something big.

Now, that’s all very well, but in terms of eCommerce, what exactly do those early sales goals look like, and what incremental “wins” can you set yourself in order to climb the ladder of business success?

With a view to setting the record straight, we have documented 15 sales wins that your eCommerce store can aim for.

MailPoet Plugin Review – Automated WooCommerce Email Marketing

By Maria Pirzada Ansari4 Comments

Need a way to manage your WooCommerce site’s newsletters and emails using a single plugin? Then you may have heard of MailPoet.

In case you haven’t, MailPoet is a newsletter plugin for WordPress that packs some neat WooCommerce features. This means you can use it to generate more leads for your business and increase conversions.

MailPoet was actually acquired by WooCommerce a couple of years ago, so there is a really deep integration between these two platforms.

In this article, we’ll take a closer look at the MailPoet plugin and explain how it lets you enhance your email marketing campaigns. Let’s get started!

eCommerce Copywriting

By Simon TomkinsLeave a comment

It’s often said that marketing is the greatest art form of the 21st century, and so, in order to ensure that their eCommerce website fulfills its potential, online store owners need to tap into the marketing power of eCommerce copywriting.

Yes, high-quality eCommerce copy can help drive a potentially unlimited amount of traffic to your online store and, crucially, help to convert that traffic into sales. So, what copywriting tips and tricks can you use to transform your content into a lucrative art form?

Visual Marketing: Why Customer Submitted Photos Are So Effective

By Maria Pirzada Ansari3 Comments

Brands invest a lot of resources to design and publish visual marketing content on their website and social media pages. And you probably do, too.

What if I told you that you could reap the benefits of visual content marketing without adding to your budget?

Sharing user-generated content or customer submitted photos that feature your brand and promote your products and services helps you easily reach out to your audience and build credibility. Most importantly, you can save on the marketing budget!

Great Examples of Word of Mouth Marketing

By Maria Pirzada Ansari1 Comment

Word of mouth marketing is when a consumer’s interest is reflected in their everyday dialogue. It’s a low-cost (sometimes even free) and effective marketing method.

Many businesses consider word of mouth marketing the most valuable form of marketing because it enables you to spread good reviews about your product or service to a large audience, boosting brand awareness and loyalty.

Word of mouth marketing has been successfully used by many companies to get their customers to promote their brand by talking about experiences that they’d like to share with their friends and families.

Netflix, for example, used word of mouth marketing to make binge-watching popular with its organic tagline Netflix and chill. The company promoted it on social media which became a huge success.

In this article, we’ll take a closer look at how businesses have used word of mouth marketing to connect with their target audience and boost sales. Along the way, we’ll share actionable tips that you can use to engage customers with your brand.

How to Ask for a Review

By Maria Pirzada AnsariLeave a comment

For modern business owners, having a solid online reputation is everything. Whether you run an online store, sell memberships, or manage a restaurant, chances are your customers are interested in learning about what you have to offer online. In other words, one of the first interactions they’ll have with you is reading online reviews about your business.

In fact, 82% of consumers read online reviews for local businesses and the average consumer reads 10 reviews before feeling able to trust a business. Publishing customer reviews on your store or business site can help prospective customers make an informed buying decision. Not to mention they can also help increase search engine visibility.

With this in mind, in this article, we’ll share some actionable tips on how to ask for a review and actually get it. We’ll also explain what you should do once you’ve received some reviews.

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