We love Stripe. Founded by the incredibly talented Collison brothers from County Limerick, Ireland, Stripe is backed by serious venture capital investment by some of the biggest VC’s in Silicon Vallery – including some of the original Paypal founders.
Continuing our series on useful plugins for WooCommerce, today we feature a vital plugin for every store owner – an image optimizer plugin.
With large vibrant photography a key component of eCommerce sites, a downside are large image sizes leading to a slower browsing experience for a user.
So what does that fancy word mean? Reciprocity is a form of social psychology which refers to responding to a positive action with another positive action – thus rewarding kindness.
There’s a lot to learn from how Amazon does business and one little feature which is often overlooked is its social sharing feature once you’ve purchased from them.
People like seeing positive social proof that trustworthy individuals or followers have made a purchase from your store.
If you’re a small eCommerce operation looking to grow your sales, you must give serious consideration to operating an affiliate program. Think of affiliates as your own private army of sales people who have the potential to send you thousands of new customers much faster than you can. Good affiliates are just like good salespeople. That’s because they are salespeople. A lot of us suck at sales, copyrighting and marketing in general. Good affiliates have mastered the dark arts of convincing customers to part with their cash online.
On some sites abandoned orders exceed 95% of all order sessions! Newcomers to eCommerce may recoil in horror at the thoughts of such high rates of order abandonment. But abandoned orders are not the exception in eCommerce. They are the norm. Successful eCommerce websites with huge amounts of traffic have a lot of “footfall” or “screenfall” passing by with no or little or order intent. But that’s not to say that we should just sit idly by and watch all those orders disappear into a black hole. No, we’ll fight for them!
