Selling Online Articles from CommerceGurus, makers of Shoptimizer

Pixel Manager for WooCommerce Review

Tracking conversions across multiple sources is essential for growing eCommerce stores. It helps you determine which channels work the best for your business and where there’s room for improvement. You can use this information to grow your bottom line.

To do this in WooCommerce, you will need a pixel manager plugin that lets you track ad and marketing campaigns from a single place.

In this article, we’ll review the Pixel Manager for WooCommerce plugin in detail. We’ll start by explaining what it does and highlight its key features. We’ll also show you how you can get started with it and see how it compares to other pixel manager plugins.

WooCommerce Card Testing Fraud Prevention and Solutions

By Joe FylanLeave a comment

Card testing attacks are a common type of online fraud. If you’re running an eCommerce store or taking payments online in any capacity, there’s a good chance that you’ve been, or will soon be, a target for this type of fraudulent activity.

When that happens, there can be severe consequences. These can range from the hassle of dealing with lots of fraudulent transactions to having your banking or payment processor account suspended. Should that happen, you’ll be unable to accept legitimate payments.

8 Best eCommerce Shipping Policy Examples

By Maria Pirzada AnsariLeave a comment

Did you know that 86% of consumers abandon their shopping carts due to the cost of shipping? In other words, customers who are prepared to place their order will bounce off the checkout page due to high shipping costs.

In fact, eCommerce brands lose upwards of $18 billion in sales revenue per year because of cart abandonment! By improving your online store’s shipping policy, you can set the right expectations and minimize cart abandonment due to high shipping rates.

So make your shipping policy easy to find. Include a link to it in your footer. According to Baymard’s research, 20% of eCommerce stores fail to do this basic step.

Trust badges on eCommerce stores – do they work?

By Maria Pirzada AnsariLeave a comment

Did you know that recent studies show 18% of people don’t trust stores with their credit card information?

Customers often perceive some parts of a page to be secure. For instance, you can customize the design of your eCommerce page and include trust badges to give your pages a more secure look and feel overall. This design format also influences customers’ “gut feeling” about your eCommerce store’s page security. Trust badges can also make the checkout page look visually more secure and reduce cart abandonment on your WooCommerce store.

Outstanding Size Guide Examples in eCommerce

By Maria Pirzada AnsariLeave a comment

Processing and handling returns hurt profits. One way to reduce this is to create size guides to better detail your product’s dimensions and display it on your product pages.

Size guides are a great way to keep customers informed when making purchases on your online store. You can expect to see a reduction in return orders as a result of people ordering sizes that fit them. This can help your business save costs and offer a better online shopping experience.

The Importance of Product Filters in eCommerce

By Maria Pirzada AnsariLeave a comment

Did you know that only 16% of major eCommerce sites offer their customers a good filtering experience?

Most eCommerce sites lack basic filtering options that make it difficult for site visitors to find what they’re looking for. If you don’t give site visitors solid filtering options to narrow down the product catalog, there is a high chance customers will bounce off your site. It goes without saying, this also negatively affects the user experience on your online store.

With this in mind, we’ll dive deeper into the importance of filters in eCommerce and take a look at some of the best filter implementations from top eCommerce sites and see what each one did right.

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