So what does that fancy word mean? Reciprocity is a form of social psychology which refers to responding to a positive action with another positive action – thus rewarding kindness.
Using the power of reciprocity to push sales online

Learn about WooCommerce from the team at CommerceGurus, creators of the Shoptimizer WooCommerce theme. We have tutorials, hints, and tips on building your eCommerce store with the WooCommerce plugin for WordPress.
So what does that fancy word mean? Reciprocity is a form of social psychology which refers to responding to a positive action with another positive action – thus rewarding kindness.
There’s a lot to learn from how Amazon does business and one little feature which is often overlooked is its social sharing feature once you’ve purchased from them.
People like seeing positive social proof that trustworthy individuals or followers have made a purchase from your store.
At this point I think everyone knows just how critical a strong social media presence is to the success of any eCommerce website. What I think a lot of people struggle with is how to provide tangible rewards to your customers who take positive actions to share your products via social networks.
WooCommerce Grid/List toggle is a fantastic little free plugin by James Koster which allows users to switch between a grid and a list view of products on the archives page.