Are you looking to measure just how effective your marketing campaigns are for your eCommerce store? Wondering just how much revenue you really make from different channels? You need to incorporate marketing attribution into your strategy.
Marketing attribution can help your brand identify the most effective marketing channels and map out the customer’s conversion journey. This is immensely important for business owners that want to minimize ineffective spending on marketing channels that are underperforming and grow the ones that are actually bringing in more conversions.