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Include “Pairs well with” items in the Buy Box

Shoptimizer 2.8+ includes a new option to enable you to display cross-sells in the “Buy box” area of your product pages. Normally, in WooCommerce, cross-sells are displayed only the cart page, but this seems a bit of a waste.

Including native WooCommerce cross-sells in a more prominent part of the user purchasing journey would be an excellent way to introduce compatible items to a potential purchaser without being so prominent that it takes away the product they are looking at.

On a product page, you can see how this looks on a Shoptimizer demo product.

Shoptimizer Pairs With Demo Example

To implement this on your own Shoptimizer, just follow these steps.

Step 1:

Go to: Appearance > Customize > Layout > WooCommerce

And enable the Display cross-sells carousel option. You can also adjust the “Pairs well with” text label here if you wish. Ensure that you save afterwards.

Step 2:

WooCommerce Cross Sells Editor

Edit a product, and within the Linked Products area, include some products within the Cross-sells section. Usually 3 or 4 would be a good number.

Step 3 (Optional):

Because WooCommerce normally includes cross-sells also on the ‘Cart’ page, you may wish to remove them from this area. If you do, go to:

Appearance > Customize > Layout > WooCommerce - Display cross-sells

Switch this option off and save.

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