16+ Inspiring Examplesof Social Proof in eCommerce

If you want to increase conversions at your eCommerce store, adding social proof to your site is a proven way to do so.

Social proof can come in many forms. Reviews, testimonials, trust badges, award logos, and user generated content are just some of the ways you can add social proof to your site.

However you decide to add social proof to your site, the goal is to demonstrate trust and credibility. You want to prove to your visitors that buying from you and choosing your products will deliver a positive customer experience.

In this article, you’ll find some excellent examples of eCommerce stores using social proof. By the time you reach the end, you should be inspired to add this important component to your store to help build trust with your audience and generate more sales.

16+ Examples of eCommerce Social Proof

As you’re about to see, social proof can come in many forms. However you want to add this conversion-enhancing content to your store, there’s sure to be a way that works for your business.

VISP – Influencer Generated Content

VISP provides an excellent example of how to incorporate user generated content (UGC) into an eCommerce store.

The slider displaying vertical videos provides relatable content in a format the target audience is familiar with. Then, a mini version of the video stays fixed to the button of the page as the user scrolls, ensuring they get the full message.

Whether people are creating content about your products organically or you’ve sourced UGC from influencers, presenting it in this way is an effective way to grow social proof around your brand.

For more tips on working with UGC, read our guide to visual marketing.

Loftie – Instagram User Generated Content

Including content from Instagram on your site, showing your products being used, is an effective way to help potential customers imagine how they will use your items.

By selecting the right images, you can ensure that your products are presented in a way that elevates your brand. Furthermore, you can use this approach to highlight the types of people using your products by including their handles and links to their profiles.

If your products find a way to people who are influential to your target demographic, then including the content they generate on your site will boost your brand.

Shoptimizer – Featured Customer Reviews

Including customer reviews on the single product pages of your store is essential as it’s an effective way to increase conversions. However, you can maximize the results you get from your reviews by ensuring they’re displayed prominently.

One option is to display a featured review high up the product page so that shoppers can quickly confirm that they’re looking at an item that’s been well received.

If you’d like a way to add this type of social proof to your store, the Shoptimizer theme includes the necessary functionality.

Long Wknd – User Generated Content

Long Wknd does an impressive job of seamlessly incorporating UGC into the design of their store.

The photos and text created by customers effectively showcase the products and highlight the benefits in a relatable way.

Spacegoods – “As Seen In” Logos

Spacegoods uses an “As Seen In” panel to display the logos of places they’ve been featured.

While this example includes the logos of prestigious brands, yours could be more modest. Instead, you could feature any of the places you’ve been mentioned, such as small blogs you’ve reached out to or influencers in your space that you’ve connected with.

Spacesgoods uses this panel on multiple parts of the site, including the homepage and the single product pages. This demonstrates that it’s OK to reuse social proof elements if you think they’re going to enhance the page.

Javvy – UGC Video and Verified Reviews

Javvy uses UGC on various parts of its website to show how much its customers enjoy their products.

However, the store’s homepage combines UGC with customer reviews to maximize social proof. As the reviews include a verified buyer icon, they’ll appear even more credible to potential shoppers, something you achieve by using trust badges at your store.

Whoop – Celebrity Endorsements and High-Profile Customers

Whoop highlights its celebrity endorsements and partnerships on the homepage to demonstrate credibility in its industry.

While you might not have celebrity partnerships, you could use this layout and format to highlight impressive testimonials or reviews from your clients and customers.

LMNT – Profiles of Users and Customers

LMNT provides another well-designed example of displaying social proof on your homepage. This time, it’s a slider that highlights the people using their products, but for you, it could be reviews or testimonials.

Jolie Skin Co – User Generated Content

If you’re looking for inspiring ways to build social proof with UGC, look no further than Jolie Skin Co.

The carousel displays the UGC along with details of the product that’s been discussed. This makes it very easy for shoppers to locate the item in the store quickly.

Also, when a visitor clicks on a video, it’s displayed in a floating window in the corner of their screen while they browse the rest of the store.

Huron – Stylish Reviews Panel

Huron displays a selection of five-star reviews on the product page to demonstrate social proof alongside the details of the product. The minimal design works really well, with the stars standing out due to their contrasting color.

There’s also a ticker that displays a scrolling stream of awards and quotes to provide additional reassurance to potential customers.

GoPro – User Generated Content

GoPro displays UGC in a stylish format. This content is used to promote the capabilities of their products and share aspirational images and videos with potential customers. This not only demonstrates what their products can do but also shows what kind of people use them.

If you’re lacking UGC, you can emulate GoPro by running a challenge to encourage your customers to provide content. It doesn’t have to be content created using your products but can be content featuring your products, such as people wearing your items or using them when carrying out relevant activities.

Magic Molecule – “As Seen In” Logos with Quotes

While many eCommerce stores display the logos of places they’ve been featured, Magic Molecule improves on this by including a quote from each of the places they’ve been featured.

Displaying a quote gives more context to the logos, providing even more social proof for the product.

Isle of Skye Distillers – Awards Badges

Displaying social proof on the homepage is an effective way to establish your credibility as soon as visitors arrive at your store.

However, including some sort of social proof on your product pages can also help increase conversions by convincing customers to add the items they’re looking at to their cart.

Displaying social proof on product pages can be especially effective if you have something to share that’s related to the specific product being viewed. The Isle of Skye Distillers takes this approach by displaying the awards their products have won on the relevant pages.

Dagsmejan – Customer Reviews

Dagsmejan demonstrates an effective way to display customer reviews on a product page. The design not only looks good but has many useful features to improve how useful the reviews are.

As the reviews are well formatted and include star ratings and other information, they’re more likely to help shoppers find the perfect item. The reviews can be sorted in a range of ways, including by highlighting those that include a photo or video and based on how helpful other shoppers have found the reviews.

Bellroy – User Generated Content Product Showcase

Publishing UGC is hard to beat when it comes to providing social proof that your brand and products are desirable, especially if you’re selling premium or fashion-related items.

For an effective example, check out the Bellroy store. There, you’ll see content from Instagram created by their customers to show the kind of people using their products. If you have an aspirational brand, then this approach should work well.

Larq – Reviews Displayed on the Homepage

Adding reviews to your homepage lets visitors immediately know that you have a reputable brand and high-quality products.

If, like Larq, you have reviews from well-known outlets, then displaying quotes from those reviews alongside the relevant logos can build even more trust.

Summary

Adding multiple forms of social proof to your store is recommended, as this will increase the benefits. For example, you could highlight how many positive reviews you have on your store’s homepage alongside a selection of logos relating to awards you’ve won or places you’ve been featured.

Then, you could include UGC on your product pages, such as images and videos of customers using the product. This could be combined with reviews for the product being viewed.

Once you start adding this content to your store, you should begin to see improved conversions.