Nearly every store has an About Us page. However, they’re often overlooked, containing only the most basic information presented in an unexciting way.
If that applies to your store or you haven’t updated your About Us page in a while, this guide will inspire you to turn this important part of your store into an effective piece of content that can help grow your business.
Your About Us page can play a key role in differentiating yourself from the competition — something that’s vital for all eCommerce stores.