advice Archives - CommerceGurus

12 Must-Have Features of Top Performing Product Pages

Your eCommerce store’s product pages can either drive sales or push potential customers away. To be effective, they need more than just an appealing design—they must include key elements that engage visitors and convert them into buyers.

In this article, we’ll explore 12 essential features of high-performing product pages to help you optimize this crucial part of your store.

Covering user experience, accessibility, design, and trust, these insights will reveal what your product pages might be missing. Keep reading to find out how to boost your conversions.

Increase eCommerce Conversions with Shoppable Videos

By Joe FylanLeave a comment

It’s clear that adding customer UGC (user generated content) videos to your eCommerce product pages increases sales. However, there’s another way to use video that’s quickly gaining momentum and boosting the conversions of eCommerce stores: shoppable video.

These shoppable videos do an excellent job of showcasing products in a format that really resonates with customers. They also make it very easy for customers to purchase the promoted items.

Shoppable video is a relatively new or at least underused approach to marketing products. This means getting on board now gives you a good way to reap the rewards of being an early adopter and standing out from the competition.

So, if you’re looking for a new way to improve conversions at your eCommerce store and generate more sales, shoppable video could be just what you need.

In this article, we cover exactly what shoppable videos are. We also share some examples of eCommerce stores that are using them effectively so you can determine if they’re right for you and, if so, give you some inspiration for your business.

How the European Accessibility Act will Transform eCommerce

By Joe FylanLeave a comment

The European Accessibility Act (EAA) becomes law in June 2025, and it will have a big impact on eCommerce stores that wish to trade in the EU, wherever they’re based.

So, if you’re doing business in the EU, it’s time to get up to speed with this act.

As we’ve seen in the US, thousands of lawsuits have been filed against eCommerce businesses that failed to comply with similar regulations that were introduced in 2023.

Therefore, it’s not unreasonable to expect the same to happen after the EAA comes into force.

However, as we’ll see in this article, complying with the EAA isn’t only about avoiding fines. Doing so also makes good business sense. Accessible sites perform better than non-accessible ones across a range of important metrics.

Making an effort to improve accessibility at your store gives you a chance to stand out from slower-to-act businesses, giving you a competitive advantage over them.

Therefore, it’s worth seeing making your site compliant as an opportunity to grow your business rather than simply a way to avoid punishment from the authorities.

It’s worth pointing out that the EAA has limited exemptions regarding compliance. One is that micro-enterprises with a small number of employees (less than 10) and an annual turnover below €2 million do not need to comply with the EAA.

As we’ll see, there are benefits to making your site accessible by complying with the EAA that go beyond avoiding fines.

12 Inspiring “About Us” Examples From eCommerce Stores

By Joe FylanLeave a comment

Nearly every store has an About Us page. However, they’re often overlooked, containing only the most basic information presented in an unexciting way.

If that applies to your store or you haven’t updated your About Us page in a while, this guide will inspire you to turn this important part of your store into an effective piece of content that can help grow your business.

Your About Us page can play a key role in differentiating yourself from the competition — something that’s vital for all eCommerce stores.

Effective eCommerce Sales Promotions To Grow Your Business

By Joe FylanLeave a comment

Sales promotions are a key part of running an eCommerce store. When done right, they’re highly effective at generating more transactions.

But what are they exactly, and what are some of the most effective types of eCommerce sales promotions?

Well, those are two of the questions we’ll be answering in this article.

If you’d like to grow your business by generating more sales, expanding your customer base, and increasing the amount each customer spends, eCommerce sales promotions can certainly help.

To learn more about eCommerce sales promotions and find out how to start running them at your store, this guide will get you up to speed.

eCommerce Popup Design Best Practices

By Joe FylanLeave a comment

Adding popups to your eCommerce store is a proven and effective way to generate more sales, build a mailing list, and increase conversions for many of the other goals you might have.

However, simply enabling popups at your store is unlikely to yield positive results.

Instead, you need a plan for your popups. Considering their design, such as what colors to use, what content to display, and many other factors, is essential if you want popups to benefit your business.

Furthermore, as popups have the potential to annoy and frustrate your audience, poorly implemented popups can have a negative impact on your business.

In short, popups are a powerful tool with proven potential for benefiting your business.

However, they need to be thoughtfully implemented to deliver positive results. As popups can also cause problems, it’s even more important that you deploy them with consideration.

If you’d like to know how to do that, you’ve come to the right place.

In this guide, we cover eCommerce popup design best practices, giving you plenty of actionable tips to get the most from popups at your eCommerce store.

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