advice Archives - CommerceGurus

The Hidden Conversion Killers in Your Checkout Process

If you’ve worked hard to get customers to visit your store and add items to their carts, the last thing you want to do is turn them away due to a poor checkout user experience.

However, this is a common issue for eCommerce stores. According to research, 70% of online shoppers abandon their purchase after adding items to their cart.

There are many possible causes, but a poor checkout user experience (UX) is commonly cited in customer surveys

Some common issues that contribute to a poor checkout experience include unexpected costs at checkout, mandatory account creation, and limited payment options. However, as this guide will show, there are many more hidden issues affecting conversions.

So, if you want to reduce abandoned carts, our list of hidden checkout conversion killers highlights some of the issues that might be causing problems at your store. You’ll also find some examples of stores that get their checkout process just right.

The Ultimate Guide to eCommerce Accessibility

By Joe FylanLeave a comment

Creating an accessible eCommerce store isn’t just about compliance—it’s about inclusivity and a better user experience for all.

Millions of people rely on accessible design to navigate and shop online, and businesses that prioritize accessibility can benefit from increased customer reach, improved SEO, and legal protection.

No matter where your site is based or where your customers are located, it’s never been more important to ensure that your store is accessible. With regulations coming into effect and being enforced worldwide, including the ADA in the US and the EAA in Europe, failing to embrace accessibility is becoming increasingly risky.

To help you get up to speed, this guide covers everything you need to know, from essential best practices to tools and techniques that ensure your store is usable for everyone.

Whether you’re just starting out or looking to enhance your accessibility efforts, this guide will help you build a more inclusive and successful online store.

12 Must-Have Features of Top Performing Product Pages

By Joe FylanLeave a comment

Your eCommerce store’s product pages can either drive sales or push potential customers away. To be effective, they need more than just an appealing design—they must include key elements that engage visitors and convert them into buyers.

In this article, we’ll explore 12 essential features of high-performing product pages to help you optimize this crucial part of your store.

Covering user experience, accessibility, design, and trust, these insights will reveal what your product pages might be missing. Keep reading to find out how to boost your conversions.

Increase eCommerce Conversions with Shoppable Videos

By Joe FylanLeave a comment

It’s clear that adding customer UGC (user generated content) videos to your eCommerce product pages increases sales. However, there’s another way to use video that’s quickly gaining momentum and boosting the conversions of eCommerce stores: shoppable video.

These shoppable videos do an excellent job of showcasing products in a format that really resonates with customers. They also make it very easy for customers to purchase the promoted items.

Shoppable video is a relatively new or at least underused approach to marketing products. This means getting on board now gives you a good way to reap the rewards of being an early adopter and standing out from the competition.

So, if you’re looking for a new way to improve conversions at your eCommerce store and generate more sales, shoppable video could be just what you need.

In this article, we cover exactly what shoppable videos are. We also share some examples of eCommerce stores that are using them effectively so you can determine if they’re right for you and, if so, give you some inspiration for your business.

How the European Accessibility Act will Transform eCommerce

By Joe FylanLeave a comment

The European Accessibility Act (EAA) becomes law in June 2025, and it will have a big impact on eCommerce stores that wish to trade in the EU, wherever they’re based.

So, if you’re doing business in the EU, it’s time to get up to speed with this act.

As we’ve seen in the US, thousands of lawsuits have been filed against eCommerce businesses that failed to comply with similar regulations that were introduced in 2023.

Therefore, it’s not unreasonable to expect the same to happen after the EAA comes into force.

However, as we’ll see in this article, complying with the EAA isn’t only about avoiding fines. Doing so also makes good business sense. Accessible sites perform better than non-accessible ones across a range of important metrics.

Making an effort to improve accessibility at your store gives you a chance to stand out from slower-to-act businesses, giving you a competitive advantage over them.

Therefore, it’s worth seeing making your site compliant as an opportunity to grow your business rather than simply a way to avoid punishment from the authorities.

It’s worth pointing out that the EAA has limited exemptions regarding compliance. One is that micro-enterprises with a small number of employees (less than 10) and an annual turnover below €2 million do not need to comply with the EAA.

As we’ll see, there are benefits to making your site accessible by complying with the EAA that go beyond avoiding fines.

12 Inspiring “About Us” Examples From eCommerce Stores

By Joe FylanLeave a comment

Nearly every store has an About Us page. However, they’re often overlooked, containing only the most basic information presented in an unexciting way.

If that applies to your store or you haven’t updated your About Us page in a while, this guide will inspire you to turn this important part of your store into an effective piece of content that can help grow your business.

Your About Us page can play a key role in differentiating yourself from the competition — something that’s vital for all eCommerce stores.

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