advice Archives - Page 2 of 3

How to Better Manage Refunds and Returns on a WooCommerce Store

Although refunds and returns are part and parcel of running an eCommerce store, they can still be a pain to manage.

However, with the right approach and tools, managing refunds and returns on your WooCommerce store needn’t be the drain on your resources that it could be.

In this guide, we take a look at the issues around returns and refunds in WooCommerce and cover some of the best tools for managing them as efficiently as possible.

If you’re reluctant to offer refunds and returns or you want to but aren’t quite sure how best to manage them, this guide is for you.

ADA Lawsuits Targeting eCommerce Store Websites

By Joe FylanLeave a comment

Americans with Disabilities Act (ADA) lawsuits are on the rise. Each year the number filed against eCommerce stores increases, with the latest data from 2023 showing no signs of slowing down. Due to this, more and more website owners are facing court cases and potentially heavy fines.

Therefore, if you own an eCommerce store, you need to be aware of the ADA, how it could affect your site, and what the implications of that could be.

WooCommerce Card Testing Fraud Prevention and Solutions

By Joe FylanLeave a comment

Card testing attacks are a common type of online fraud. If you’re running an eCommerce store or taking payments online in any capacity, there’s a good chance that you’ve been, or will soon be, a target for this type of fraudulent activity.

When that happens, there can be severe consequences. These can range from the hassle of dealing with lots of fraudulent transactions to having your banking or payment processor account suspended. Should that happen, you’ll be unable to accept legitimate payments.

9 Examples of the Best Post-Purchase eCommerce Emails

By Joe FylanLeave a comment

Once you’ve secured an order from a new customer, the start of your relationship has only just begun.

Rather than settling for one-time customers, you should see the initial transaction as a chance to nurture a long-term relationship that leads to repeat purchases.

One way to do this is to get to grips with post-purchase eCommerce emails.

These emails are an excellent way to stay in touch with your customers, form a connection, and generate more sales, and there are many different types of post-purchase eCommerce emails you can send.

Some are essential, such as order confirmations, while others, like the customer-appreciation and year-in-review emails, are more optional.

However, as you’re about to see from these nine examples of post-purchase eCommerce emails, there are many ways to reach out to your customers after they’ve placed an order. Each one has its own benefits, whether that’s for you or the customer.

What they all have in common, though, is that they can help you to provide better customer services and generate repeat orders — something all eCommerce store owners should be aiming for.

Interaction to Next Paint (INP) – Core Web Vital Explained

By Joe FylanLeave a comment

Summary: Interaction to Next Paint (INP) is a new Core Web Vitals metric that will impact Google rankings from March 2024. INP measures how quickly your pages respond to user interactions, such as button clicks, by displaying visual feedback, such as updating the shopping cart icon or changing a product color.

Have you received an email from Google Search Console warning you that your site’s Interaction to Next Paint (INP) could be improved? Or maybe you haven’t, but you’re aware of the discussion around INP and want to know more.

Either way, this article will get you up to speed by explaining what INP is, why it’s important, how you can measure it, and what you can do to improve it.

eCommerce Trust and Credibility: How to Win Customer Confidence

By Joe FylanLeave a comment

Shopping online has become the norm for many, but unless you’re a big brand, customers will still be wary of shopping at your store,

According to some reports, 92% of consumers are concerned about shopping on unfamiliar sites.

Furthermore, a common cause of abandoned carts is a lack of trust in a store and its ability to handle payments securely.

Due to this, you must do all you can to build trust and credibility to win customer confidence.

Thankfully, there are plenty of proven ways to achieve this, including some that are free and quick to implement, as well as others that take a bit more work but can generate even better results.

If you’re ready to build trust and boost credibility at your eCommerce store, read on to find out how.

Do you want a whopping $50 off Shoptimizer for WooCommerce?