advice Archives - Page 2 of 3

eCommerce Conversion Types (and How to Improve Them)

While sales is the most important type of conversion for eCommerce store owners to focus on, other types of conversions deserve your attention too.

These other types might not result in sales immediately, but they can move visitors closer to purchasing and becoming customers.

Therefore, it’s worth understanding, tracking, and optimizing these different conversion types. Doing so will help generate more sales and increase the profitability of your business.

Due to that, this article looks at the main types of conversions you should focus on when running an eCommerce store.

Your theme may even include some of these functionalities without you being aware of it!

Why You Should Use Exit Intent Popups on Your eCommerce Store

By Joe FylanLeave a comment

If you’re not using exit intent popups at your eCommerce store, then you are almost certainly missing out on sales. These sales can be in the form of preventing cart abandonment and additional upsells to increase your average order value. You can also use exit intent popups to drive a huge increase in other metrics, such as subscribers, followers, and the number of reviews you receive.

Therefore if you’re not using them, exit intents are definitely something you should consider.

But what exactly are exit intent popups, and how do you implement them?

They’re the questions we’ll answer in this article. We also cover the different ways they can be implemented and share some real-life examples of them in use.

How to Better Manage Refunds and Returns on a WooCommerce Store

By Joe FylanLeave a comment

Although refunds and returns are part and parcel of running an eCommerce store, they can still be a pain to manage.

However, with the right approach and tools, managing refunds and returns on your WooCommerce store needn’t be the drain on your resources that it could be.

In this guide, we take a look at the issues around returns and refunds in WooCommerce and cover some of the best tools for managing them as efficiently as possible.

If you’re reluctant to offer refunds and returns or you want to but aren’t quite sure how best to manage them, this guide is for you.

ADA Lawsuits Targeting eCommerce Store Websites

By Joe FylanLeave a comment

Americans with Disabilities Act (ADA) lawsuits are on the rise. Each year the number filed against eCommerce stores increases, with the latest data from 2023 showing no signs of slowing down. Due to this, more and more website owners are facing court cases and potentially heavy fines.

Therefore, if you own an eCommerce store, you need to be aware of the ADA, how it could affect your site, and what the implications of that could be.

WooCommerce Card Testing Fraud Prevention and Solutions

By Joe FylanLeave a comment

Card testing attacks are a common type of online fraud. If you’re running an eCommerce store or taking payments online in any capacity, there’s a good chance that you’ve been, or will soon be, a target for this type of fraudulent activity.

When that happens, there can be severe consequences. These can range from the hassle of dealing with lots of fraudulent transactions to having your banking or payment processor account suspended. Should that happen, you’ll be unable to accept legitimate payments.

9 Examples of the Best Post-Purchase eCommerce Emails

By Joe FylanLeave a comment

Once you’ve secured an order from a new customer, the start of your relationship has only just begun.

Rather than settling for one-time customers, you should see the initial transaction as a chance to nurture a long-term relationship that leads to repeat purchases.

One way to do this is to get to grips with post-purchase eCommerce emails.

These emails are an excellent way to stay in touch with your customers, form a connection, and generate more sales, and there are many different types of post-purchase eCommerce emails you can send.

Some are essential, such as order confirmations, while others, like the customer-appreciation and year-in-review emails, are more optional.

However, as you’re about to see from these nine examples of post-purchase eCommerce emails, there are many ways to reach out to your customers after they’ve placed an order. Each one has its own benefits, whether that’s for you or the customer.

What they all have in common, though, is that they can help you to provide better customer services and generate repeat orders — something all eCommerce store owners should be aiming for.

Do you want a whopping $50 off Shoptimizer for WooCommerce?