examples Archives - CommerceGurus

The Hidden Conversion Killers in Your Checkout Process

If you’ve worked hard to get customers to visit your store and add items to their carts, the last thing you want to do is turn them away due to a poor checkout user experience.

However, this is a common issue for eCommerce stores. According to research, 70% of online shoppers abandon their purchase after adding items to their cart.

There are many possible causes, but a poor checkout user experience (UX) is commonly cited in customer surveys

Some common issues that contribute to a poor checkout experience include unexpected costs at checkout, mandatory account creation, and limited payment options. However, as this guide will show, there are many more hidden issues affecting conversions.

So, if you want to reduce abandoned carts, our list of hidden checkout conversion killers highlights some of the issues that might be causing problems at your store. You’ll also find some examples of stores that get their checkout process just right.

The Ultimate Guide to eCommerce Accessibility

By Joe FylanLeave a comment

Creating an accessible eCommerce store isn’t just about compliance—it’s about inclusivity and a better user experience for all.

Millions of people rely on accessible design to navigate and shop online, and businesses that prioritize accessibility can benefit from increased customer reach, improved SEO, and legal protection.

No matter where your site is based or where your customers are located, it’s never been more important to ensure that your store is accessible. With regulations coming into effect and being enforced worldwide, including the ADA in the US and the EAA in Europe, failing to embrace accessibility is becoming increasingly risky.

To help you get up to speed, this guide covers everything you need to know, from essential best practices to tools and techniques that ensure your store is usable for everyone.

Whether you’re just starting out or looking to enhance your accessibility efforts, this guide will help you build a more inclusive and successful online store.

12 Must-Have Features of Top Performing Product Pages

By Joe FylanLeave a comment

Your eCommerce store’s product pages can either drive sales or push potential customers away. To be effective, they need more than just an appealing design—they must include key elements that engage visitors and convert them into buyers.

In this article, we’ll explore 12 essential features of high-performing product pages to help you optimize this crucial part of your store.

Covering user experience, accessibility, design, and trust, these insights will reveal what your product pages might be missing. Keep reading to find out how to boost your conversions.

12 Inspiring “About Us” Examples From eCommerce Stores

By Joe FylanLeave a comment

Nearly every store has an About Us page. However, they’re often overlooked, containing only the most basic information presented in an unexciting way.

If that applies to your store or you haven’t updated your About Us page in a while, this guide will inspire you to turn this important part of your store into an effective piece of content that can help grow your business.

Your About Us page can play a key role in differentiating yourself from the competition — something that’s vital for all eCommerce stores.

20+ High-Converting Examples of eCommerce Popups

By Joe FylanLeave a comment

If you’re not using popups on your eCommerce store or you’re not getting the results from your existing popups, this article is for you.

After checking out these examples of high-converting eCommerce popups, you’ll either have plenty of inspiration for implementing this powerful marketing tactic at your store or you’ll gain a better understanding of how your popups could be improved.

Popups are definitely an essential tool for eCommerce store owners, but it’s not as simple as enabling a generic popup and then sitting back and reaping the rewards.

As we’re about to see, there are many ways to implement popups to get the results you want, and choosing the right type can make or break your campaign.

So if your popups aren’t as effective as you’d like, or you’re yet to start using this powerful marketing technique, this collection of high-converting examples of eCommerce popups will get you up and running.

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