optimization Archives - CommerceGurus

FlyingPress Review – An Easy Way to Improve Site Speed

Slow site speed can be fatal for an eCommerce business. Poor performance can cause problems for regular websites, too.

The longer it takes for your site and its pages to load, the worse conversion rates, user satisfaction, and search engine visibility you can expect.

Therefore, it’s vital you do all you can to improve the performance and speed of your site.

Along with a fast-loading theme or store design and performance-focused web hosting, installing a WordPress performance plugin is one of the best ways to improve the speed of your site or store.

However, there are many WordPress caching and performance plugins to choose from. This means finding the best one for your site can be time-consuming. Also, if you get it wrong, you might even end up with worse performance.

When it comes to your options, FlyingPress is one plugin you could choose.

It’s a plugin designed to help improve site speed with as little effort as possible while still providing enough customization options for power users with exacting requirements.

In this FlyingPress review, we help you decide if it’s the right plugin for your site. We cover the main features of this plugin, explain what it’s like to use, and share the results from our tests of using it on a WooCommerce store.

WP Rocket Review – Improve WordPress Performance With Ease

By Joe Fylan3 Comments

We all know how important site speed is. Load times impact user experience, search engine visibility, and conversion rates, so it’s vital that you do all you can to improve your site’s performance.

This is especially true if you’re running an eCommerce store, where slow loading times and poor user experience can negatively impact your business by decreasing conversion rates and sales.

One way to improve the performance of a WordPress and WooCommerce website is to install a caching plugin.

WP Rocket is one of the most popular caching and performance plugins for WordPress. Thanks to its great reputation and eCommerce support, it’s one you should definitely consider using.

But is it the right option for you?

In this WP Rocket review, we help you answer that question and determine if it’s worth the $59 investment.

However, if you’re in a hurry and just want to know if WP Rocket is any good, we found that it noticeably improved the performance of our test WooCommerce WordPress site and was very easy to use. This makes it a good investment for any eCommerce business or other type of site you’d like to load faster.

If you’d like to know more about WP Rocket and see the results from our tests, read on…

eCommerce Conversion Types (and How to Improve Them)

By Joe FylanLeave a comment

While sales is the most important type of conversion for eCommerce store owners to focus on, other types of conversions deserve your attention too.

These other types might not result in sales immediately, but they can move visitors closer to purchasing and becoming customers.

Therefore, it’s worth understanding, tracking, and optimizing these different conversion types. Doing so will help generate more sales and increase the profitability of your business.

Due to that, this article looks at the main types of conversions you should focus on when running an eCommerce store.

Your theme may even include some of these functionalities without you being aware of it!

Why You Should Use Exit Intent Popups on Your eCommerce Store

By Joe FylanLeave a comment

If you’re not using exit intent popups at your eCommerce store, then you are almost certainly missing out on sales. These sales can be in the form of preventing cart abandonment and additional upsells to increase your average order value. You can also use exit intent popups to drive a huge increase in other metrics, such as subscribers, followers, and the number of reviews you receive.

Therefore if you’re not using them, exit intents are definitely something you should consider.

But what exactly are exit intent popups, and how do you implement them?

They’re the questions we’ll answer in this article. We also cover the different ways they can be implemented and share some real-life examples of them in use.

10 Best eCommerce Checkout Page Designs to Learn From

By Joe FylanLeave a comment

A badly designed eCommerce checkout page could be costing your online store valuable sales and profits.

One sign that you might have a badly designed checkout page is your metrics reporting that shoppers are reaching the checkout only to leave without making a purchase.

While there are many reasons why someone might abandon their cart at the checkout page, poor design is definitely one of them.

As design covers much more than just aesthetics, including user experience, trustworthiness and credibility, ease of use, load times, and accessibility, there’s a lot that can go wrong with the design of your checkout page.

If you’re worried that this part of your store is letting down your business, this guide covering the 10 best eCommerce checkout page designs to learn from will help you determine if your checkout page could be improved, and if so, in what ways.

10 Proven Strategies to Boost eCommerce Conversions and Drive Sales

By Joe FylanLeave a comment

Want to make your eCommerce store more profitable? One way to grow revenue is to increase traffic. But before ramping up your marketing efforts, there’s something else you should focus on, and that’s optimizing your store for more conversions and sales.

Why?

Well, firstly, it will help you get more sales from the traffic you’re getting now.

Secondly, if your store isn’t optimized for order generation, it doesn’t matter how many more people visit you’ll be missing out on sales and leaving money on the table.

So before investing more time and money in marketing, such as SEO and paid ads, it’s well worth improving your store’s ability to turn visitors into customers and ensuring they’re spending as much as possible.

If that sounds appealing, this guide covers 10 ways to improve conversions and generate more sales at your eCommerce store.

Do you want a whopping $50 off Shoptimizer for WooCommerce?