optimization Archives - CommerceGurus

12 Must-Have Features of Top Performing Product Pages

Your eCommerce store’s product pages can either drive sales or push potential customers away. To be effective, they need more than just an appealing design—they must include key elements that engage visitors and convert them into buyers.

In this article, we’ll explore 12 essential features of high-performing product pages to help you optimize this crucial part of your store.

Covering user experience, accessibility, design, and trust, these insights will reveal what your product pages might be missing. Keep reading to find out how to boost your conversions.

Increase eCommerce Conversions with Shoppable Videos

By Joe FylanLeave a comment

It’s clear that adding customer UGC (user generated content) videos to your eCommerce product pages increases sales. However, there’s another way to use video that’s quickly gaining momentum and boosting the conversions of eCommerce stores: shoppable video.

These shoppable videos do an excellent job of showcasing products in a format that really resonates with customers. They also make it very easy for customers to purchase the promoted items.

Shoppable video is a relatively new or at least underused approach to marketing products. This means getting on board now gives you a good way to reap the rewards of being an early adopter and standing out from the competition.

So, if you’re looking for a new way to improve conversions at your eCommerce store and generate more sales, shoppable video could be just what you need.

In this article, we cover exactly what shoppable videos are. We also share some examples of eCommerce stores that are using them effectively so you can determine if they’re right for you and, if so, give you some inspiration for your business.

FlyingPress Review – An Easy Way to Improve Site Speed

By Joe Fylan1 Comment

Slow site speed can be fatal for an eCommerce business. Poor performance can cause problems for regular websites, too.

The longer it takes for your site and its pages to load, the worse conversion rates, user satisfaction, and search engine visibility you can expect.

Therefore, it’s vital you do all you can to improve the performance and speed of your site.

Along with a fast-loading theme or store design and performance-focused web hosting, installing a WordPress performance plugin is one of the best ways to improve the speed of your site or store.

However, there are many WordPress caching and performance plugins to choose from. This means finding the best one for your site can be time-consuming. Also, if you get it wrong, you might even end up with worse performance.

When it comes to your options, FlyingPress is one plugin you could choose.

It’s a plugin designed to help improve site speed with as little effort as possible while still providing enough customization options for power users with exacting requirements.

In this FlyingPress review, we help you decide if it’s the right plugin for your site. We cover the main features of this plugin, explain what it’s like to use, and share the results from our tests of using it on a WooCommerce store.

WP Rocket Review – Improve WordPress Performance With Ease

By Joe Fylan3 Comments

We all know how important site speed is. Load times impact user experience, search engine visibility, and conversion rates, so it’s vital that you do all you can to improve your site’s performance.

This is especially true if you’re running an eCommerce store, where slow loading times and poor user experience can negatively impact your business by decreasing conversion rates and sales.

One way to improve the performance of a WordPress and WooCommerce website is to install a caching plugin.

WP Rocket is one of the most popular caching and performance plugins for WordPress. Thanks to its great reputation and eCommerce support, it’s one you should definitely consider using.

But is it the right option for you?

In this WP Rocket review, we help you answer that question and determine if it’s worth the $59 investment.

However, if you’re in a hurry and just want to know if WP Rocket is any good, we found that it noticeably improved the performance of our test WooCommerce WordPress site and was very easy to use. This makes it a good investment for any eCommerce business or other type of site you’d like to load faster.

If you’d like to know more about WP Rocket and see the results from our tests, read on…

eCommerce Conversion Types (and How to Improve Them)

By Joe FylanLeave a comment

While sales is the most important type of conversion for eCommerce store owners to focus on, other types of conversions deserve your attention too.

These other types might not result in sales immediately, but they can move visitors closer to purchasing and becoming customers.

Therefore, it’s worth understanding, tracking, and optimizing these different conversion types. Doing so will help generate more sales and increase the profitability of your business.

Due to that, this article looks at the main types of conversions you should focus on when running an eCommerce store.

Your theme may even include some of these functionalities without you being aware of it!

Why You Should Use Exit Intent Popups on Your eCommerce Store

By Joe FylanLeave a comment

If you’re not using exit intent popups at your eCommerce store, then you are almost certainly missing out on sales. These sales can be in the form of preventing cart abandonment and additional upsells to increase your average order value. You can also use exit intent popups to drive a huge increase in other metrics, such as subscribers, followers, and the number of reviews you receive.

Therefore if you’re not using them, exit intents are definitely something you should consider.

But what exactly are exit intent popups, and how do you implement them?

They’re the questions we’ll answer in this article. We also cover the different ways they can be implemented and share some real-life examples of them in use.

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