Twitter have just announced a massive new feature. eCommerce. That’s right folks. It will soon be possible for merchants to sell their products directly to customers within tweets.
Twitter, Facebook and Google have historically relied very heavily on Advertising as their main source of revenue. Twitter are the laggard when it comes to executing a successful monetization strategy. The platform has struggled thus far to leverage it’s large user base with ways of making money that don’t compromise it’s core values. The recent soundings suggesting that the Twitter timeline will ditch it’s chronological feed to a “social signals” based algorithm has hard core tweeters up in arms.