It’s clear that adding customer UGC (user generated content) videos to your eCommerce product pages increases sales. However, there’s another way to use video that’s quickly gaining momentum and boosting the conversions of eCommerce stores: shoppable video.
These shoppable videos do an excellent job of showcasing products in a format that really resonates with customers. They also make it very easy for customers to purchase the promoted items.
Shoppable video is a relatively new or at least underused approach to marketing products. This means getting on board now gives you a good way to reap the rewards of being an early adopter and standing out from the competition.
So, if you’re looking for a new way to improve conversions at your eCommerce store and generate more sales, shoppable video could be just what you need.
In this article, we cover exactly what shoppable videos are. We also share some examples of eCommerce stores that are using them effectively so you can determine if they’re right for you and, if so, give you some inspiration for your business.