Running and marketing a successful online store isn’t easy. It takes a huge amount of effort to get people to visit your store and even more to convert a relatively small percentage to actually buy. It’s one of the biggest problems to solve in your quest for growth. How do you get customers to buy, then return and buy again? Without these recurring users, you’ll end up spending huge sums of money on trying to continually acquire new customers. The WooCommerce Memberships plugin aims to make this easier.
Customers who have purchased from you already and are comfortable with the experience are much easier to market to. You have their details and what they’ve already ordered so it’s much easier to predict what category or product might entice them back.